Starmark.com

According to a recent article in the New York Times, marketers are spending as much as ever, but with one notable difference: they’re transitioning their marketing mixes from conventional to non-traditional methods.

The Times reports, for example, that Club Med is one of many companies that have reduced TV and print ad spending and moved most of their advertising online. They cite as reasons the Internet’s lower costs, broader reach and greater frequency, along with the opportunity to easily monitor results and update content. These advantages are so compelling that many analysts believe the demand for online advertising will remain high, no matter how the economic winds blow. Continue reading ‘Update & strengthen your marketing mix — three results-driven strategies’

You have to spend money to make money — and that’s especially true when it comes to marketing. Successful companies devote significant resources to their marketing and promotional budgets, especially when economic conditions are robust. But what do they do when conditions trend downward?

They market much more strategically. During an economic slowdown, it’s more important than ever for companies to leverage their marketing efforts to achieve optimum returns. By automating and standardizing their marketing communications materials, and empowering their sales channels to reach multiple audiences in far-flung markets, companies can actually multiply the effectiveness of their marketing dollars. Continue reading ‘Utilize your channel partners for maximum reach.’