“It’s not easy being green,” Kermit the Frog once sang. Only, as it turns out, the amphibious icon got it completely wrong.
Green is the new black, at least as far as the workplace goes. And companies that “go green” are beginning to find that not only are they doing their part for their environment, but they’re also finding some relief in their bottom line.
Continue reading ‘Going Green: Good for the environment and the bottom line’
None of us can control the market conditions that are causing these uncertain times, but one thing’s for sure — we can control the ways that we respond to them.
How have economic conditions affected your company’s marketing plan? For many marketers, putting a temporary kibosh on their marketing and advertising budgets is the preferred M.O. But just because it’s a popular choice doesn’t mean it’s the right one.
Continue reading ‘10 Great Ways To Get More Bang For Your Marketing Buck’
