Yes, you can talk to your customers.
The Internet is a two-way street (or superhighway, if you prefer), especially when it comes to receiving feedback from customers or prospects. If you have an email list or even just a website, use those vehicles to talk to your customers and find out what they’re thinking. Conducting a customer survey is much easier than you would imagine. There are several online services that simplify and facilitate the process.
For 2009 Starmark has launched several Green initiatives.
For one, we have eliminated plastic water bottles. Last year we purchased and disposed of (some garbage, some recycling) 13,440 plastic water bottles. By eliminating them in 2009, we will save .75 tons of CO2 emissions.
We also started a voluntary program for all Starmarkers and their families called the Green Pledge. It’s a three-step process to pledge, and you can participate too!
Step 1: Calculate your carbon footprint
Decide if the pledge will be for you or your whole family, then use the calculator to determine your carbon footprint.
Step 2: Pledge to Reduce it
There are hundreds of items to choose from, do as little or as much as you are comfortable doing.
Step 3: Submit your Pledge
Let us know if it’s for you or your whole family, what your footprint is, and what the total savings are.
You too can participate, just submit your results here and we’ll keep up the tally.
So far to date, Starmarkers have pledged to save 11.2 Tons of CO2 for 2009.
In paid search campaigns, buying your own branded keywords helps ensure your company will appear in search results the way you want them to, with your website as one of the lead results. On the other hand, by not buying your own branded keywords, your own website (let’s call it XYZ Cruise Line) could appear after a dozen different travel agencies that sell trips on your cruise line.
So, what’s the big deal? I had a client who insisted buying his own name and branded keywords was a waste of money, that his company had such a prominent identity, he didn’t need to pay for it. Well, we turned off the paid keywords, and his website visits declined almost immediately. The next day, he insisted we turn them back on.
Continue reading ‘Increase web visits by buying your own branded keywords’
Because your customers can come from anywhere at anytime – and because a web address is easier to remember than a phone number – it’s important to put your URL on everything. After all, the Internet never closes. Letterhead, invoices, hold messages, bus benches, packaging, shipping labels, signage and, of course, ads are all opportunities to promote your URL and drive business to your site.
When a search engine crawls the Web for sites, it uses a spider. Of course, this is not a fuzzy arachnid, but an application that searches through the web, cataloging the content on pages and the links between them.. However, the important keywords and links displayed on your web page may not be visible to search engine spiders. That is why it is essential that you run a spider simulator against your site. This tool allows you to see your website through a spider’s eyes and get an idea of how the search engines see your site.
Continue reading ‘A spider simulator helps you market to search engines.’
