We’ve already told you about some great places to publish content online (#1, Create a blog; #16, Market yourself as an expert on Squidoo and Hubpages.com; and #21, Make your brand the next YouTube star). Slideshare.net is another free social media content site that allows you to create an envelope of information about your business outside of your website.
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If you’re a small- to medium-sized company with a small- to medium-sized email list, Constant Contact can help you simplify the process of “keeping in touch.” For a monthly fee, their service allows you make and launch professional-looking email campaigns simply and affordably. Tools include customizable HTML templates, image hosting, list management and tracking. You can also view and analyze results, such as the open rates, click-thru rates, bounce-backs and opt-ins. This will help you to track what’s working in your email campaign and revise what’s not. While you’re responsible for providing the content – i.e. text, headlines, images – the turnkey nature of Constant Contact makes it easy to get an email campaign up and running in no time.
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If your company sells products or services online, you can increase your visibility by offering discounts to relevant associations, trade organizations, and people with popular blogs or enewsletters. Approach these groups and offer a discount on the purchase of your product or service to their members and subscribers. For example, if you sell Italian kitchen cabinets, a builder’s association or interior design blogger might be interested in offering their members a discounted price.
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When doing Search Engine Marketing (SEM), or paid search, it’s important that search engine results take consumers to a specific landing page, as opposed to your home page. This is especially true for long tail keyword searches (”Long tail keywords: a smart SEM strategy”).
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Link building involves anything you do to point hyperlinks back to your website or blog from other websites. One of the easiest (and totally free) ways to accomplish this is to leave a comment on someone else’s blog. When doing so, you will be prompted to enter you name, email address and a URL. It’s not hugely important what your comment states. An elaborate display of your expertise is not required, although your remarks should be positive and intelligently worded. The URL field is where you really bring it home – literally. Through link building tactics like this, you can increase traffic to your site, create awareness and add credibility.
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