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How do your consumers get to your website? Where do they go once they get there? And when are they leaving? These are the basics. If you don’t know the answers to these questions, you need to download and install an analytics package. Whether you are running a large or small website, there are powerful tools you can use to uncover visitor preferences and track their journey through your site in order to optimize a website or marketing campaign’s audience response.

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By Brett Circe

Schools on Facebook

Booming over the last few years, social media has become an integral part of the way we communicate.  Some of social media’s early adopters include college students, who remain fluent and active in social media in its various forms.  Some savvy colleges and universities have taken notice, leveraging social media to grow their student bases and extend engagement with current and past students.

For example, when users of all ages use social media they create a “self profile.” Nearly 100% of the time they include the name of their college. This is one of tools social networks use to help users connect and re-connect — and this is one of the key reasons that social media in higher education is such a strong fit.

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Searching for the next hot-spot destination? With the launch of direct flights from Miami International Airport, a European island paradise is just a few hours away. Tenerife, or more commonly known as The Island of Eternal Spring, is the largest of the Canary Islands, an archipelago that is one of Spain’s autonomous communities. Tenerife, an outermost region of the European Union, is located just off the west coast of Africa.
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On Thursday, June 18th, Starmark International’s Director of Client Strategy, Interactive Services, Murray Izenwasser, will lead a professional development seminar entitled Social Media: Challenge or Opportunity? with Alex de Carvalho, co-founder of StartPR and adjunct professor of social media at the University of Miami. The seminar is hosted by the Association for Women in Communications (AWC) South Florida Chapter.
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