Starmark.com

You’ll notice that our website has changed – evolved, really. We’ve extracted the single most important part of our former site to be the forefront of our new portal. Call it a blog or a communication vehicle, call it whatever you like. For us, it is an online hub for information, trends and passion. This is a thought provoking space where you’ll learn about important industry movements and what fuels our passion and the passion of our clients.

This is the next step in Starmark’s digital journey and we invite you to come along for the ride. Really, tell us what you think. Feel free to send me an email with your thoughts and ideas at jmcclelland@starmark.com

Sincerely,
Jeff McClelland

A t-shirt can be much more than a fashion statement – it can be a billboard seen by almost half a million people a month. This is the premise of Jason Sadler’s brainchild, IWearYourShirt.com.

In This Economy, He Wears Shirts Well
Sadler had the ingenious idea to sell the upper-half of his wardrobe throughout 2009, using his chest as a billboard to promote whatever company paid for the privilege. The price he charges corresponds to the day of the year, with January 1 a bargain at just one dollar and December 31 going for $365, the maximum.

Continue reading ‘A Case Study in Guerilla Marketing – The IWearYourShirt Experiment’

Murray Izenwasser speaking at events sponsored by PRSA Miami, REBarCamp Miami, Social Media Club Jacksonville, and Latinos in Social Media Orlando Conference

Starmark International’s Director of Client Strategy and Interactive Services, Murray Izenwasser, will present on social marketing strategies and tactics at various events from August to October. He is scheduled to speak at meetings of the Public Relations Society of America (PRSA) –Miami chapter, Social Media Club Jacksonville (SMCJAX) and REBarCampMiami during August and September. In October, he will also be a featured speaker at Latinos in Social Media Conference in Orlando.

Continue reading ‘Starmark International’s Interactive Services Director Presenting at Several Social Marketing Workshops’

In creating a web presence, there are a lot of different ways to go in terms of layout, text, images, colors, offers and so on. So how do you know which direction help you reach your goals? AB Testing allows you to test two variations of a webpage or email blast in order to determine which is more successful. (Think of it like bracketing for the NCAA finals.) For example, does an orange “buy now” button work better than a green one? Does a subject line with a freebie offer work better than one with a discount offer? Is it more effective to place the navigation bar at the top or on the left? These may seem like trivial differences. However, once your AB Testing results come in, you’ll discover they’re huge.

Continue reading ‘Take the guesswork out of your web marketing with AB Testing’

Twitter is one of the fastest growing social media sites in the world. And that alone is enough motivation to sign up and start putting this free networking tool to work for you. Another reason is its ease of use. Twitter lets you create a running micro-blog of just 140 characters or less. The social element of Twitter allows you to “follow” other users and vice versa, monitoring one another’s updates and messages via IM, cellphones and the Web.

Continue reading ‘Generate a following on Twitter’