Monthly Archive for September, 2009

Breadcrumbs keep your consumers on the right path

Published on September 17, 2009 in Website Optimization

The deeper you go into a website, the trickier it can be to find your way back. For example, Jill Consumer has been shopping for an automobile on your website for 30 minutes, but now she’d like to go back to a vehicle she saw 20 pages ago. She doesn’t necessarily want to hit the back button 20 times or open up her History and figure out which page it was. That’s where breadcrumb navigation, or selection list navigation, comes in.

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Use direct mail to reach your clients' mailbox as well as their inbox.

Published on September 10, 2009 in Email and Maximizing Results

Even in the web world, print is still your friend. That’s why it’s a good idea to use a direct mail campaign to reinforce your web marketing. For example, send a printed piece to your mailing list to alert them they will soon receive an email announcing a big sale, new inventory and so on. Likewise, you can send out direct mail to follow-up on your email marketing.

When we have done this for our clients, we have seen as much as a 24% boost in the overall return.

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