On the evening of October 22nd, more than 50 guests joined Starmark’s Oktoberfest celebration at the StarBar, the agency’s onsite Networking Center. The spread featured Bavarian fare like bratwurst, sauerkraut, pfeffernusse cookies and genuine German beers, all with very long names. Guests included Starmark clients, employees, business associates and local leaders in business, the arts, education and politics, such as Broward County Mayor Ken Keechl.
Continue reading ‘Starmark Celebrates Guten News and Guten Times at Oktoberfest’
Monthly Archive for November, 2009
By Brett Circe
Microsoft Tag
Mobile tags are like barcodes that you can place anywhere, and which users “snap” with the camera on their mobile phones. When they do, the tag typically links to online information that can be as simple as a website, or as complex as a deep and engaging storytelling experience.
There is a lot of potential for advertorial uses with these tags:
- Snapping a tag for a cab company sends a VCard to your phone so you can one-touch dial their cabs.
- A magazine ad for a destination could use a tag to push the latest discounts and offers.
- Snap a real estate sign to see details about the home, other homes handled by that agent or information about the neighborhood.
Headline tags – or “H” tags – are among several behind-the-scenes heroes that speak to search engines in order to improve your search engine rankings. These HTML tags are used to create a hierarchy of the key words on your web page, from H1 (most important) to H6 (least important).
Continue reading ‘Use keywords in your headline tags to improve search rankings.’
