On January 23rd, Starmark client the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) launched their weeklong “Sunny in the City” campaign in Manhattan. Complete with more than 300 taxi toppers; a Times Square billboard; the Beachmobile and 10 wrapped, flip flop-topped SUVs, this was a full-force push in NYC, Greater Fort Lauderdale’s top feeder market.
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