FourSquare is an application that takes full use of your phone’s global positioning system (GPS). After you load the free application (and submit some quick profile information) your phone will tell you what’s around you: restaurants, bars, retail stores, hotels, sites, and various points of interest (to say the least). You will find friends that are also using the system by tying your Facebook and Twitter account to the FourSquare application. You then begin your journey with FourSquare by “checking in” to locations, which updates your status with a map icon and a pin, which is a nice touch.
We’ve noticed an incredible buzz among consumers who are piling into the South Florida area for both the Pro Bowl and the Super Bowl. As an integrated ad agency, we’ve been busy helping our client, the Greater Fort Lauderdale Visitors & Convention Bureau, capitalize on this influx of people and national interest. Events like these present rare opportunities to propel a brand, and offer a tremendous opportunity to “showcase the brand” via digital and traditional efforts. The good news is that prior to this business period, travel, overall, jumped significantly and the airlines in and out of Fort Lauderdale-Hollywood International Airport (FLL) were flying with good load factors, even before the peak season.
