Starmark

Control Your Message on Social Media with FanWise!

July 31, 2014

Study after study show users’ buying behaviors are influenced by their friends on social media. FanWise not only fuels that influence, but also offers high rates of ROI, generates social buzz, builds likes and followers, and most importantly lets brands “control” what’s said about them on social media. The innovative technology just rolled out in Dallas-Fort Worth and will launch this August in Atlanta, offering brands an expanded reach and more implied endorsements.

Starmark production showcases the allure of Loews Miami Beach Hotel

July 17, 2014

The Loews Miami Beach Hotel asked Starmark to create a video designed to showcase their luxury property and prime location to the meeting planning industry. Often requested by corporate and incentive planners, the hotel did not have an existing multimedia component to support these needs. The strategy was to create an appealing meetings video that would bring the Loews Miami Beach Hotel to life in a vibrant and engaging manner.

Starmark Wins AAF Florida ‘Best of Show’ 2014 ADDY Award

May 14, 2014

On the heels of winning the “Best of Show” Flagler Awards two years in a row for Florida tourism advertising, Starmark was named “Best of Show” ADDY® Award winner for all categories of advertising by the American Advertising Federation in its 4th District (Florida and the Caribbean) for 2013/2014.

Lights, camera, action-packed

May 8, 2014

Greater Fort Lauderdale is quickly becoming one of the hottest locations in the country for TV, video and film production. To further market the destination to the entertainment industry, Starmark created Greater Fort Lauderdale’s first-ever film brochure for the Office of Film and Entertainment.

Starmark Client Copa Airlines Announces New Nonstop Flights!

May 1, 2014

Starting July 11, 2014, Copa Airlines will offer new nonstop service from Fort Lauderdale/Hollywood International Airport to the “Hub of The Americas” in Panama. The new service, which offers more daily flight options to more destinations in Latin America than any other airline, will operate every Monday, Wednesday, Friday and Saturday.

2014: The Year Of Prankvertising

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2014: The Year Of Prankvertising
  • Advertising

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  • Social

“Prankvertising”, as its name suggests, is an advertising approach where a brand pulls a marketing prank on an unsuspecting consumer. This unique, albeit controversial, tactic combines the thrill of shock-and-awe imagery with branded messaging to create truly in-your-face advertising.

Where To Start: Know Thy Customer

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Where To Start: Know Thy Customer
  • Advertising

When companies embark on marketing campaigns, they often think about the final product first – whether they should create a webpage or develop an ad. For marketing to be successful, companies should concentrate first on what they know about their customer by developing a “user persona.” A user persona is a fictional character, often assigned a name, which is designed to encompass the qualities of a specific demographic within a target market.

Sponsored Editorial Content: The Blurring of Earned and Paid Media

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Sponsored Editorial Content: The Blurring of Earned and Paid Media
  • Advertising

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  • Branding

Native advertising, or sponsored editorial content, is a new opportunity for brands to promote owned content through traditional news channels. As news publishers contend with declining advertising and subscription revenue, they have introduced a new business model that is erasing the boundaries between earned and paid media.

All Paid Media Deserves a Benchmark

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All Paid Media Deserves a Benchmark
  • Advertising

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  • Analytics

How well is my paid media campaign supposed to perform? What kind of ROI am I expecting from this effort? Am I reaching new consumers? These are just some of the questions you should be asking yourself prior to launching your next paid media campaign.

Gmail Enables Images by Default

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Gmail Enables Images by Default
  • Advertising

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  • Interactive

Gmail, like many email providers, had disabled email images by default. Images can be used maliciously – to load viruses to your computer or to expose details of your mailbox to spammers and hackers. In a major change, Gmail has decided to enable images by default. To protect users, Google will serve the images from Gmail servers.