Starmark

Banner Advertising is Not Dead

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Banner Advertising is Not Dead
  • Advertising

Many media and account planners were quick to dismiss display advertising as inefficient and not worth the creative investment to create them. However, with technology and innovation such as rich media and retargeting, banners are poised to rise once again. Leading media investments are projected to surpass search engine marketing (SEM) spending by 2016.

Marketing to Millennials: The Power of Stranger

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Marketing to Millennials: The Power of Stranger
  • Advertising

As a children, we were taught “stranger danger.” However, to the Millennial generation a stranger equals an objective source of information. This generation has grown up jaded on advertising and mistrusting of brands.

2014: The Year Of Prankvertising

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2014: The Year Of Prankvertising
  • Advertising

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  • Social

“Prankvertising”, as its name suggests, is an advertising approach where a brand pulls a marketing prank on an unsuspecting consumer. This unique, albeit controversial, tactic combines the thrill of shock-and-awe imagery with branded messaging to create truly in-your-face advertising.

Where To Start: Know Thy Customer

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Where To Start: Know Thy Customer
  • Advertising

When companies embark on marketing campaigns, they often think about the final product first – whether they should create a webpage or develop an ad. For marketing to be successful, companies should concentrate first on what they know about their customer by developing a “user persona.” A user persona is a fictional character, often assigned a name, which is designed to encompass the qualities of a specific demographic within a target market.

Sponsored Editorial Content: The Blurring of Earned and Paid Media

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Sponsored Editorial Content: The Blurring of Earned and Paid Media
  • Advertising

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  • Branding

Native advertising, or sponsored editorial content, is a new opportunity for brands to promote owned content through traditional news channels. As news publishers contend with declining advertising and subscription revenue, they have introduced a new business model that is erasing the boundaries between earned and paid media.

All Paid Media Deserves a Benchmark

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All Paid Media Deserves a Benchmark
  • Advertising

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  • Analytics

How well is my paid media campaign supposed to perform? What kind of ROI am I expecting from this effort? Am I reaching new consumers? These are just some of the questions you should be asking yourself prior to launching your next paid media campaign.

Gmail Enables Images by Default

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Gmail Enables Images by Default
  • Advertising

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  • Interactive

Gmail, like many email providers, had disabled email images by default. Images can be used maliciously – to load viruses to your computer or to expose details of your mailbox to spammers and hackers. In a major change, Gmail has decided to enable images by default. To protect users, Google will serve the images from Gmail servers.

Using Twitter for Lead Generation

151
Using Twitter for Lead Generation
  • Advertising

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  • Direct

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  • Social

Did you know you can use Twitter to drive lead generation? Twitter has created Lead Generation Cards that gather a user’s email address, name and Twitter handle directly through the social media platform.

Growing your email list should be a key component of your marketing program. With a solid email list, you can market your brand in myriad ways, offering discounts, promoting content, and announcing new products. The ability to convert your Twitter followers into email subscribers is particularly interesting. The people who care to follow you on Twitter are surely great email prospects too.

How does this work on Twitter?

QR Codes are dead, long live SMS

150
QR Codes are dead, long live SMS
  • Advertising

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  • Mobile

Microsoft is shutting down its Tag Reader application and system in two years.

How does that affect QR codes you ask? Well, in a broad sense, it signals the death of the mobile barcode in general.

Retargeting: Reconnecting with Customers

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Retargeting: Reconnecting with Customers
  • Advertising

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  • Mobile

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  • Social

Retargeting is a new, hot technology that can guarantee an effective frequency of customer contact. However, if you’re not careful, overexposure can lead to diminishing returns. Expert consultation is key prior to rollout.