Starmark

All Paid Media Deserves a Benchmark

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All Paid Media Deserves a Benchmark
  • Advertising

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  • Analytics

How well is my paid media campaign supposed to perform? What kind of ROI am I expecting from this effort? Am I reaching new consumers? These are just some of the questions you should be asking yourself prior to launching your next paid media campaign.

Sentiment: What are your Analytics really Saying?

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Sentiment: What are your Analytics really Saying?
  • Analytics

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  • Branding

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  • Social

Without a clear understanding of the feelings or emotions surrounding your brand mentions, your standard web analytics can be misleading. A rising number of online mentions may mean an increased interest in your brand, but there’s little to celebrate if the sentiment behind them is predominately negative. You can create a richer portrait of your brand with sentiment analysis, and plan and adjust your social media content strategies accordingly.

Updated Facebook Insights tool helps you tailor content for your audience

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Updated Facebook Insights tool helps you tailor content for your audience
  • Analytics

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  • Social

Facebook has just rolled out a completely overhauled Insights tool. Facebook admins can take advantage of the cleaner, faster and simpler metrics interface, as well as comprehensive brand analytics, to learn what is working and what can be improved.

Major upgrades include:

How much ‘Klout’ do you have?

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How much ‘Klout’ do you have?
  • Analytics

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  • Social

You’ve probably heard the buzz about Klout, but what does it all mean? Klout measures your online “social influence” based on your ability to drive interaction action across the social web. Your Klout score falls on a scale between 1-100 and rates your ability to engage and influence your friends and followers in a variety of social interactions. If you have a Twitter account, then you have a Klout score. Do you know yours?

Pinterest Analytics Tools: What’s YOUR ‘Pinfluence’?

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Pinterest Analytics Tools: What’s YOUR ‘Pinfluence’?
  • Analytics

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  • Interactive

So, you’ve launched your business’s Pinterest page. You’ve set up your boards, followed like-minded pinners, liked and repinned relevant pins… and are pin, pin, pinning away!

Now what?

A Cure for the Google Penguin Sales Slump on e-Commerce Sites

September 7, 2012

Reprinted from South Florida Business Journal – Peggy Nordeen

In his “retirement,” serial entrepreneur Gary Goranson – who made the cover of Money magazine as the fastest-growing franchise in the U.S., with over 2,400 franchisees of a paint sealing and detailing business – decided to start a small e-commerce website business.

A prolific writer who had also spent a decade of his career working with franchisees in the home cleaning business, Gary composed a CD learning series on how to start, market and operate a housecleaning company, and sold the series on his website, HouseCleaningBiz101.com.

A great little part-time business, Gary spends his days talking to would-be home cleaning entrepreneurs or those who want to make their businesses better, and selling the series. Most of his customers find him by searching for information online or from an affiliate program that he established over the years. All went well for several years, until this April, when his website sales dropped 90 percent overnight and never recovered.

Read more.

Get ROI From Your Social Media – Use a #Hashtag

April 24, 2012

Reprinted from South Florida Business Journal – Peggy Nordeen

How to increase social marketing ROI by tweeting a hashtag?

The viral aspects of Twitter for celebrities, politicians, the media and even countries have proven to be very powerful, but Twitter integration with campaigns to drive results has remained a question for many marketers – until now.

Using Goals in Google Analytics

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Using Goals in Google Analytics
  • Analytics

Ever wonder how people found or interact with your website? Google Analytics (GA) can help. More specifically, setting up goals in GA will help you determine what visitors are doing and if you’re meeting your business objectives as well. Fueled with this data, you can then make decisions to influence online behavior.

Facebook Insights & Identifying Your Target Audience

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Facebook Insights & Identifying Your Target Audience
  • Analytics

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  • Social

As a brand, knowing your target audience is extremely important. On most websites, we’re interested in unique visitors, bounce rate, unique page views and time spent on the site. When considering our Facebook profile, we’re looking for something different.

Why ‘Infographics’ are a Great Business Tool!

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Why ‘Infographics’ are a Great Business Tool!
  • Analytics

Founded in 1982 the daily newspaper USA Today differentiated itself from its competitors by becoming more colorful, illustrative and photographic-rich. Much of what they did was construct illustrations that consolidated content into a quick, interesting image. This in turn not only stood out but also put the onus on other suppliers of data to treat content in a more engaging way.

Infographics have been around us even longer under the term data visualization. Here is one of the earliest known examples from 1863 of Napoleon’s March to Moscow.