Starmark

Isn’t it Time you got Smart with “Smart Lists” from Google Analytics?

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Isn’t it Time you got Smart with “Smart Lists” from Google Analytics?
  • Analytics

It seems that the already-infinite number of possibilities to create re-marketing lists with Google Analytics grows exponentially by the day so it goes without saying that most of us feel a little overwhelmed by the prospect of managing our lists more than growing our business. With the introduction of Google Analytics’ “Smart Lists,” life has gotten a little easier and more convenient with the tool that automates list management so we all can get back to those big ideas.

How can Google Analytics know what’s best for my business or my client’s business?

All Paid Media Deserves a Benchmark

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All Paid Media Deserves a Benchmark
  • Advertising

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  • Analytics

How well is my paid media campaign supposed to perform? What kind of ROI am I expecting from this effort? Am I reaching new consumers? These are just some of the questions you should be asking yourself prior to launching your next paid media campaign.

Sentiment: What are your Analytics really Saying?

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Sentiment: What are your Analytics really Saying?
  • Analytics

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  • Branding

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  • Social

Without a clear understanding of the feelings or emotions surrounding your brand mentions, your standard web analytics can be misleading. A rising number of online mentions may mean an increased interest in your brand, but there’s little to celebrate if the sentiment behind them is predominately negative. You can create a richer portrait of your brand with sentiment analysis, and plan and adjust your social media content strategies accordingly.

Updated Facebook Insights tool helps you tailor content for your audience

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Updated Facebook Insights tool helps you tailor content for your audience
  • Analytics

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  • Social

Facebook has just rolled out a completely overhauled Insights tool. Facebook admins can take advantage of the cleaner, faster and simpler metrics interface, as well as comprehensive brand analytics, to learn what is working and what can be improved.

Major upgrades include:

How much ‘Klout’ do you have?

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How much ‘Klout’ do you have?
  • Analytics

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  • Social

You’ve probably heard the buzz about Klout, but what does it all mean? Klout measures your online “social influence” based on your ability to drive interaction action across the social web. Your Klout score falls on a scale between 1-100 and rates your ability to engage and influence your friends and followers in a variety of social interactions. If you have a Twitter account, then you have a Klout score. Do you know yours?

Pinterest Analytics Tools: What’s YOUR ‘Pinfluence’?

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Pinterest Analytics Tools: What’s YOUR ‘Pinfluence’?
  • Analytics

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  • Interactive

So, you’ve launched your business’s Pinterest page. You’ve set up your boards, followed like-minded pinners, liked and repinned relevant pins… and are pin, pin, pinning away!

Now what?

Using Goals in Google Analytics

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Using Goals in Google Analytics
  • Analytics

Ever wonder how people found or interact with your website? Google Analytics (GA) can help. More specifically, setting up goals in GA will help you determine what visitors are doing and if you’re meeting your business objectives as well. Fueled with this data, you can then make decisions to influence online behavior.

Facebook Insights & Identifying Your Target Audience

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Facebook Insights & Identifying Your Target Audience
  • Analytics

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  • Social

As a brand, knowing your target audience is extremely important. On most websites, we’re interested in unique visitors, bounce rate, unique page views and time spent on the site. When considering our Facebook profile, we’re looking for something different.

Why ‘Infographics’ are a Great Business Tool!

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Why ‘Infographics’ are a Great Business Tool!
  • Analytics

Founded in 1982 the daily newspaper USA Today differentiated itself from its competitors by becoming more colorful, illustrative and photographic-rich. Much of what they did was construct illustrations that consolidated content into a quick, interesting image. This in turn not only stood out but also put the onus on other suppliers of data to treat content in a more engaging way.

Infographics have been around us even longer under the term data visualization. Here is one of the earliest known examples from 1863 of Napoleon’s March to Moscow.

Increase the ROI of your Call Center

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Increase the ROI of your Call Center
  • Analytics

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  • Optimization

We have known for a long time that computer heuristics can increase the effectiveness of eCommerce sites (see: Amazon). And more recently, we have been applying those modeling techniques to Direct Response to dramatically increase its effectiveness as well.

But did you know you can use this same technology to increase the effectiveness of your call center too?