Clients often ask their social media managers about how many people their brand is reaching on Facebook. Facebook provides two answers to this question.
Continue reading ‘Just how much do your Facebook friends ‘Like’ you?’
So, you’ve launched your business’s Pinterest page. You’ve set up your boards, followed like-minded pinners, liked and repinned relevant pins… and are pin, pin, pinning away!
Reprinted from South Florida Business Journal – Peggy Nordeen
In his “retirement,” serial entrepreneur Gary Goranson – who made the cover of Money magazine as the fastest-growing franchise in the U.S., with over 2,400 franchisees of a paint sealing and detailing business – decided to start a small e-commerce website business.
A prolific writer who had also spent a decade of his career working with franchisees in the home cleaning business, Gary composed a CD learning series on how to start, market and operate a housecleaning company, and sold the series on his website, HouseCleaningBiz101.com.
A great little part-time business, Gary spends his days talking to would-be home cleaning entrepreneurs or those who want to make their businesses better, and selling the series. Most of his customers find him by searching for information online or from an affiliate program that he established over the years. All went well for several years, until this April, when his website sales dropped 90 percent overnight and never recovered.
Traffic figures alone really don’t reveal much about what is going on with your website. “Flow Visualization” is a Google Analytics tool that allows you to analyze and optimize traffic flow on your website through graphs. This will help you better optimize your visitor experience by showing the ways that visitors use your website. Continue reading ‘Introduction to Google Analytics Visitors Flow’
Ever wonder how people found or interact with your website? Google Analytics (GA) can help. More specifically, setting up goals in GA will help you determine what visitors are doing and if you’re meeting your business objectives as well. Fueled with this data, you can then make decisions to influence online behavior. Continue reading ‘Using Goals in Google Analytics’
Founded in 1982 the daily newspaper USA Today differentiated itself from its competitors by becoming more colorful, illustrative and photographic-rich. Much of what they did was construct illustrations that consolidated content into a quick, interesting image. This in turn not only stood out but also put the onus on other suppliers of data to treat content in a more engaging way.
Infographics have been around us even longer under the term data visualization. Here is one of the earliest known examples from 1863 of Napoleon’s March to Moscow.
Continue reading ‘Why ‘Infographics’ are a Great Business Tool!’
We have known for a long time that computer heuristics can increase the effectiveness of eCommerce sites (see: Amazon). And more recently, we have been applying those modeling techniques to Direct Response to dramatically increase its effectiveness as well.
But did you know you can use this same technology to increase the effectiveness of your call center too? Continue reading ‘Increase the ROI of your Call Center’