Did you know you can use Twitter to drive lead generation? Twitter has created Lead Generation Cards that gather a user’s email address, name and Twitter handle directly through the social media platform.
Growing your email list should be a key component of your marketing program. With a solid email list, you can market your brand in myriad ways, offering discounts, promoting content, and announcing new products. The ability to convert your Twitter followers into email subscribers is particularly interesting. The people who care to follow you on Twitter are surely great email prospects too.
How does this work on Twitter?