As you know, we’ve covered it before, putting email marketing best practices to work for us in an effort to deliver a compelling message that results in increased open and click-thru rates. However, have you thought about applying that same strategy to viewing your emails on mobile devices? Well, it’s time that you do and here’s why. Continue reading ‘Leverage Responsive Email Design to Boost Mobile Readership’
Reprinted from South Florida Business Journal – Peggy Nordeen
Many marketers think using Short Message Service (SMS) for marketing on cellphones may be too personal and an infringement on the recipient. The good news is that it is both personal and very universal, since 98 percent of cell phones can receive SMS messages.
The other good news is that, from the beginning, the SMS system has had controls in place to avoid the proliferation of problems similar to those experienced early on from email spam.
The Mobile Marketing Association, with the help of the telecommunications carriers, agreed to a code of conduct that does not allow spamming.
Read more: SMS and Email Marketing: Big Differences, Big Opportunities | South Florida Business Journal
In the new world of marketing technology email, is seen as an old staple, and companies seem to be using them less and less, but there is definitely an audience for e-newsletters that are relevant and engaging. Let me repeat that: relevant and engaging. Which means not exclusively to selling or trumpeting your company.
Continue reading ‘E-newsletters are still a great way to captivate customers’
Even in the web world, print is still your friend. That’s why it’s a good idea to use a direct mail campaign to reinforce your web marketing. For example, send a printed piece to your mailing list to alert them they will soon receive an email announcing a big sale, new inventory and so on. Likewise, you can send out direct mail to follow-up on your email marketing.
When we have done this for our clients, we have seen as much as a 24% boost in the overall return.
Continue reading ‘Use direct mail to reach your clients’ mailbox as well as their inbox.’
Email marketing is essential these days. It’s a way to communicate with customers monthly, weekly, daily or several times a day – but with the benefit of a low “cost of entry.” To begin, all you need are email addresses, an email marketing service provider, and of course, something to say. But be sure to keep it interesting. Email topics may include upcoming sales promotions, information about your service or product, a credibility story, events and more. These ongoing messages keep your company top-of-mind and help build customer loyalty.
Continue reading ‘Build a Following with Email Marketing’
If you’re a small- to medium-sized company with a small- to medium-sized email list, Constant Contact can help you simplify the process of “keeping in touch.” For a monthly fee, their service allows you to make and launch professional-looking email campaigns simply and affordably. Tools include customizable HTML templates, image hosting, list management and tracking. You can also view and analyze results, such as the open rates, click-thru rates, bounce-backs and opt-ins. This will help you to track what’s working in your email campaign and revise what’s not. While you’re responsible for providing the content – i.e. text, headlines, images – the turnkey nature of Constant Contact makes it easy to get an email campaign up and running in no time.
Continue reading ‘Quick-start your email marketing with Constant Contact’
“We interrupt this website to bring you a brief word from our partners.” That’s the gist of a co-reg (“co-registration leads”) campaign. Especially beneficial for retail sites, co-reg offers a great opportunity to reach a wider audience and build your email database. Essentially, co-reg gives you permission to capture consumers’ information while they visit another company’s website.
Continue reading ‘Build your email database with a co-reg campaign’