Starmark

Using Twitter for Lead Generation

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Using Twitter for Lead Generation
  • Advertising

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  • Direct

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  • Social

Did you know you can use Twitter to drive lead generation? Twitter has created Lead Generation Cards that gather a user’s email address, name and Twitter handle directly through the social media platform.

Growing your email list should be a key component of your marketing program. With a solid email list, you can market your brand in myriad ways, offering discounts, promoting content, and announcing new products. The ability to convert your Twitter followers into email subscribers is particularly interesting. The people who care to follow you on Twitter are surely great email prospects too.

How does this work on Twitter?

Mirroring your customers on Facebook

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Mirroring your customers on Facebook
  • Advertising

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  • Direct

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  • Social

Mirror, Mirror is a favorite Star Trek episode. In that episode the “mirror” copy of Kirk and team are exact opposites of the characters we have come to love. But what if Starfleet could have many Captain Kirks – or – many captains just like him?

That’s what the Facebook Lookalike Audiences aims to do.

Leverage Responsive Email Design to Boost Mobile Readership

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Leverage Responsive Email Design to Boost Mobile Readership
  • Direct

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  • Mobile

As you know, we’ve covered it before, putting email marketing best practices to work for us in an effort to deliver a compelling message that results in increased open and click-thru rates. However, have you thought about applying that same strategy to viewing your emails on mobile devices? Well, it’s time that you do and here’s why.

5 things to consider before you test social coupons

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5 things to consider before you test social coupons
  • Direct

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  • Social

Social coupons — deeply discounted offers without the scissors and ink stained fingers. With the success of LivingSocial and Groupon, social coupon sites are popping up all over.

Build your email database with a co-reg campaign

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Build your email database with a co-reg campaign
  • Direct

“We interrupt this website to bring you a brief word from our partners.” That’s the gist of a co-reg (“co-registration leads”) campaign. Especially beneficial for retail sites, co-reg offers a great opportunity to reach a wider audience and build your email database. Essentially, co-reg gives you permission to capture consumers’ information while they visit another company’s website.

Leverage trade shows with mobile marketing, social media and email

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Leverage trade shows with mobile marketing, social media and email
  • Direct

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  • Mobile

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  • Social

If you’ve ever been to a trade show, you’ve noticed that the booths can run the gamut from a table with pamphlets to sleek Euro styling to a full multimedia experience. However, unless those booths are taking advantage of a few e-marketing methods, once an attendee walks by, he or she may be gone forever.

E-newsletters are still a great way to captivate customers

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E-newsletters are still a great way to captivate customers
  • Direct

In the new world of marketing technology email, is seen as an old staple, and companies seem to be using them less and less, but there is definitely an audience for e-newsletters that are relevant and engaging. Let me repeat that: relevant and engaging. Which means not exclusively to selling or trumpeting your company.

Use direct mail to reach your clients’ mailbox as well as their inbox.

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Use direct mail to reach your clients’ mailbox as well as their inbox.
  • Analytics

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  • Direct

Even in the web world, print is still your friend. That’s why it’s a good idea to use a direct mail campaign to reinforce your web marketing. For example, send a printed piece to your mailing list to alert them they will soon receive an email announcing a big sale, new inventory and so on. Likewise, you can send out direct mail to follow-up on your email marketing.

When we have done this for our clients, we have seen as much as a 24% boost in the overall return.

Build a Following with Email Marketing

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Build a Following with Email Marketing
  • Direct

Email marketing is essential these days. It’s a way to communicate with customers monthly, weekly, daily or several times a day – but with the benefit of a low “cost of entry.” To begin, all you need are email addresses, an email marketing service provider, and of course, something to say. But be sure to keep it interesting. Email topics may include upcoming sales promotions, information about your service or product, a credibility story, events and more. These ongoing messages keep your company top-of-mind and help build customer loyalty.