Responsive design is a set of tools and techniques that “responds” to the device that is requesting the web page and presents the best possible layout for that screen size. The user is presented with an optimal experience when visiting your site on a phone, tablet, laptop or desktop.
Continue reading ‘What is responsive design and why is it important?’
The Web Marketing Association honored Starmark today with three Internet Advertising Competition (IAC) Awards, including Best Travel Mobile application, Best Arts Website, and Best Government Integrated ad campaign. Each year, the IAC Awards recognize the best individuals and companies in the industry. Continue reading ‘Starmark Wins Three 2013 Internet Advertising Competition Awards’
Convince your fans to post the perfect social status update about your brand!
You’ve crafted the perfect social media status update about your brand, and you want to get thousands of users to post that message. You want it to be authentic, you want it to be sincere, but, you also want control.
Typically, you could do a contest or promotion, targeted paid media program, or aggressive daily engagement program. They all work – especially in combination.
But you don’t want to run another tired promotion, pay more in media, or spend more time on engagement. You need a program you can setup and let run, where users get rewarded in real time, and just sit back and hone the message.
But here is the kicker: you want to give real physical rewards to people who tweet or post your social media marketing message. Not have them entered into a promotion or contest, not give them a virtual perk or badge; but provide users with actual physical social media rewards.
Sometimes when the technology does not exist, you have to invent it.
Continue reading ‘Gain Control Of Status Updates About Your Brand’
Reddit is a community-driven social news website where registered users, or “redditors,” gauge what’s “hot” and what’s not. Redditors vote up or down on each story or discussion, determining its rank and position on the site’s “hot” page.
One of the most popular sections of the site is the IAmA (read I am a) Reddit, in which users prompt others to AMA (ask me anything). This feature gained momentum from celebrity AMA hosts like Steve Colbert, Jimmy Kimmel, Bear Grylls and most recently, President Barack Obama.
But AMAs are not just for luminaries, anyone can host one. The most compelling discussions surround individuals who have unique experiences that pique curiosity.
So why should your brand leverage Reddit?
Continue reading ‘Hosting Your Own AMA on Reddit’
So, you’ve launched your business’s Pinterest page. You’ve set up your boards, followed like-minded pinners, liked and repinned relevant pins… and are pin, pin, pinning away!
Now what?
Continue reading ‘Pinterest Analytics Tools: What’s YOUR ‘Pinfluence’?’
Starmark is proud to announce that the Museum of Art | Fort Lauderdale Nova Southeastern University is featured as the Communication Arts” Webpick of the Day. Commarts.com is the online counterpart to Communication Arts magazine, the premier publication for visual communication professionals and the largest creative magazine in the world. Continue reading ‘Communication Arts' Webpick of the Day: Museum of Art | Fort Lauderdale’
As soon as any piece of original content is created, whether in print or online, it is protected by copyright. This applies to both published and unpublished works. If you write a blog post and include your own photographs, you legally own that content. It is automatically copyrighted.
The fair use doctrine implements an exception to using copyrighted material without it being infringement. This exception applies if the purpose of your work is for commentary or criticism. For example, if you are reviewing a product and would like to include a photo of it, you should be able to get one from the manufacturer’s website without violating copyright.
Continue reading ‘Protect Content! Know Your ‘Copy’rights’
Reprinted from South Florida Business Journal – Peggy Nordeen
In his “retirement,” serial entrepreneur Gary Goranson – who made the cover of Money magazine as the fastest-growing franchise in the U.S., with over 2,400 franchisees of a paint sealing and detailing business – decided to start a small e-commerce website business.
A prolific writer who had also spent a decade of his career working with franchisees in the home cleaning business, Gary composed a CD learning series on how to start, market and operate a housecleaning company, and sold the series on his website, HouseCleaningBiz101.com.
A great little part-time business, Gary spends his days talking to would-be home cleaning entrepreneurs or those who want to make their businesses better, and selling the series. Most of his customers find him by searching for information online or from an affiliate program that he established over the years. All went well for several years, until this April, when his website sales dropped 90 percent overnight and never recovered.
Click to view full size
Traffic figures alone really don’t reveal much about what is going on with your website. “Flow Visualization” is a Google Analytics tool that allows you to analyze and optimize traffic flow on your website through graphs. This will help you better optimize your visitor experience by showing the ways that visitors use your website. Continue reading ‘Introduction to Google Analytics Visitors Flow’
The term “gamification” is becoming increasingly popular especially with a little help from Mafia Wars and Farm/Cityville. But these games are just that—games. You log in, play and are rewarded for your participation and achievements. But how do such fundamental game mechanics apply to a marketer, client or consumer? Continue reading ‘The Gamification of Marketing’
