Responsive design is a set of tools and techniques that “responds” to the device that is requesting the web page and presents the best possible layout for that screen size. The user is presented with an optimal experience when visiting your site on a phone, tablet, laptop or desktop.
Continue reading ‘What is responsive design and why is it important?’
The Web Marketing Association honored Starmark today with three Internet Advertising Competition (IAC) Awards, including Best Travel Mobile application, Best Arts Website, and Best Government Integrated ad campaign. Each year, the IAC Awards recognize the best individuals and companies in the industry. Continue reading ‘Starmark Wins Three 2013 Internet Advertising Competition Awards’
So, you’ve launched your business’s Pinterest page. You’ve set up your boards, followed like-minded pinners, liked and repinned relevant pins… and are pin, pin, pinning away!
Continue reading ‘Pinterest Analytics Tools: What’s YOUR ‘Pinfluence’?’
Starmark is proud to announce that the Museum of Art | Fort Lauderdale Nova Southeastern University is featured as the Communication Arts” Webpick of the Day. Commarts.com is the online counterpart to Communication Arts magazine, the premier publication for visual communication professionals and the largest creative magazine in the world. Continue reading ‘Communication Arts' Webpick of the Day: Museum of Art | Fort Lauderdale’
Reprinted from South Florida Business Journal – Peggy Nordeen
In his “retirement,” serial entrepreneur Gary Goranson – who made the cover of Money magazine as the fastest-growing franchise in the U.S., with over 2,400 franchisees of a paint sealing and detailing business – decided to start a small e-commerce website business.
A prolific writer who had also spent a decade of his career working with franchisees in the home cleaning business, Gary composed a CD learning series on how to start, market and operate a housecleaning company, and sold the series on his website, HouseCleaningBiz101.com.
A great little part-time business, Gary spends his days talking to would-be home cleaning entrepreneurs or those who want to make their businesses better, and selling the series. Most of his customers find him by searching for information online or from an affiliate program that he established over the years. All went well for several years, until this April, when his website sales dropped 90 percent overnight and never recovered.
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Traffic figures alone really don’t reveal much about what is going on with your website. “Flow Visualization” is a Google Analytics tool that allows you to analyze and optimize traffic flow on your website through graphs. This will help you better optimize your visitor experience by showing the ways that visitors use your website. Continue reading ‘Introduction to Google Analytics Visitors Flow’