Starmark

Gmail Enables Images by Default

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Gmail Enables Images by Default
  • Advertising

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  • Interactive

Gmail, like many email providers, had disabled email images by default. Images can be used maliciously – to load viruses to your computer or to expose details of your mailbox to spammers and hackers. In a major change, Gmail has decided to enable images by default. To protect users, Google will serve the images from Gmail servers.

Bitcoin: MCommerce catalyst or investment vehicle?

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Bitcoin: MCommerce catalyst or investment vehicle?
  • Interactive

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  • Mobile

Bitcoin is a peer-to-peer decentralized cryptocurrency launched in 2008. It has excellent mcommerce potential because this currency was born in the digital world.

With most mcommerce efforts – PayPal, Square, Venmo and Dwolla, to name a few – you need an online “account.” With Bitcoin, you have a digital wallet instead, and the actual currency is stored in your wallet on your computer or phone.

Experiential Marketing: Creative that literally works!

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Experiential Marketing: Creative that literally works!
  • Advertising

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  • Branding

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  • Interactive

While advertising creative serves an important purpose across mediums, experiential marketing strives to generate an actual connection with the consumer. The experiential approach means thinking about time as your currency, and developing ways to have your customer spend time with your brand.

What is responsive design and why is it important?

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What is responsive design and why is it important?
  • Interactive

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  • Mobile

Responsive design is a set of tools and techniques that “responds” to the device that is requesting the web page and presents the best possible layout for that screen size. The user is presented with an optimal experience when visiting your site on a phone, tablet, laptop or desktop.

Gain Control Of Status Updates About Your Brand

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Gain Control Of Status Updates About Your Brand
  • Interactive

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  • Social

Convince your fans to post the perfect social status update about your brand!
You’ve crafted the perfect social media status update about your brand, and you want to get thousands of users to post that message. You want it to be authentic, you want it to be sincere, but, you also want control.

Typically, you could do a contest or promotion, targeted paid media program, or aggressive daily engagement program. They all work – especially in combination.

But you don’t want to run another tired promotion, pay more in media, or spend more time on engagement. You need a program you can setup and let run, where users get rewarded in real time, and just sit back and hone the message.

But here is the kicker: you want to give real physical rewards to people who tweet or post your social media marketing message. Not have them entered into a promotion or contest, not give them a virtual perk or badge; but provide users with actual physical social media rewards.

Sometimes when the technology does not exist, you have to invent it.

Hosting Your Own AMA on Reddit

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Hosting Your Own AMA on Reddit
  • Interactive

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  • Social

Reddit is a community-driven social news website where registered users, or “redditors,” gauge what’s “hot” and what’s not. Redditors vote up or down on each story or discussion, determining its rank and position on the site’s “hot” page.

One of the most popular sections of the site is the IAmA (read I am a) Reddit, in which users prompt others to AMA (ask me anything). This feature gained momentum from celebrity AMA hosts like Steve Colbert, Jimmy Kimmel, Bear Grylls and most recently, President Barack Obama.

But AMAs are not just for luminaries, anyone can host one. The most compelling discussions surround individuals who have unique experiences that pique curiosity.

So why should your brand leverage Reddit?

Pinterest Analytics Tools: What’s YOUR ‘Pinfluence’?

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Pinterest Analytics Tools: What’s YOUR ‘Pinfluence’?
  • Analytics

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  • Interactive

So, you’ve launched your business’s Pinterest page. You’ve set up your boards, followed like-minded pinners, liked and repinned relevant pins… and are pin, pin, pinning away!

Now what?

Protect Content! Know Your ‘Copy’rights

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Protect Content! Know Your ‘Copy’rights
  • Interactive

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  • Social

As soon as any piece of original content is created, whether in print or online, it is protected by copyright. This applies to both published and unpublished works. If you write a blog post and include your own photographs, you legally own that content. It is automatically copyrighted.

The fair use doctrine implements an exception to using copyrighted material without it being infringement. This exception applies if the purpose of your work is for commentary or criticism. For example, if you are reviewing a product and would like to include a photo of it, you should be able to get one from the manufacturer’s website without violating copyright.

Perfect Passwords are the First Step to Data Security

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Perfect Passwords are the First Step to Data Security
  • Interactive

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  • Social

About a year ago LinkedIn asked everyone to change their passwords due to a data breach at a completely separate site. How are these related? LinkedIn knows people use the same password for multiple accounts to make it easier to remember. Therefore, a breech at one site leaves other sites vulnerable.

The Gamification of Marketing

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The Gamification of Marketing
  • Interactive

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  • Mobile

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  • Social


The term “gamification” is becoming increasingly popular especially with a little help from Mafia Wars and Farm/Cityville. But these games are just that—games. You log in, play and are rewarded for your participation and achievements. But how do such fundamental game mechanics apply to a marketer, client or consumer?