Using Vine for Marketing

Using Vine for Marketing
  • Mobile

  • /
  • Social

With video becoming more accessible via SmartPhone and other mobile devices, its popularity has increased exponentially. A Cisco report suggested that video will account for 69 percent of all consumer internet traffic by 2017. A report from Social Media Examiner found 76 percent of marketers expect video to be an integral part of their strategic planning moving forward. These numbers clearly demonstrate the considerable benefits of content marketing using video.

Enter Vine.

It’s a mobile service that lets you capture and share short-form videos of 6 seconds or less. If haven’t considered using Vine in your marketing efforts, here are some additional reasons to re-examine your strategy.

  1. Visual content significantly boosts content marketing success.
  2. Low-tech approach is user-friendly for all.
  3. Brand Vines are shared four times more than other online videos.

Vine offers a great opportunity for branded content. All companies with a social media platform should consider using. Remember, don’t forget to use hash tags so others can find your video and don’t try to cram too much in.

Control Your Message on Social Media with FanWise!

July 31, 2014

Study after study show users’ buying behaviors are influenced by their friends on social media. FanWise not only fuels that influence, but also offers high rates of ROI, generates social buzz, builds likes and followers, and most importantly lets brands “control” what’s said about them on social media. The innovative technology just rolled out in Dallas-Fort Worth and will launch this August in Atlanta, offering brands an expanded reach and more implied endorsements.

Competitive Advantage Three ways to power up mobile marketing

July 22, 2014

Reprinted from South Florida Business Journal

Marketers, particularly those marketing to Baby Boomers, are scared. The Millennials, also called Generation Y (18-34 years of age), now have an annual U.S. spending power of over $200 billion, and are estimated to outpace baby boomers by 2017.

Is SoLoMo part of your integrated marketing strategy?

Is SoLoMo part of your integrated marketing strategy?
  • Mobile

Our reliance on mobile devices continues to grow at a fast-paced trajectory because of the convenience, simplicity and connectivity they provide. Innovative apps, advanced social media and more powerful mobile devices are set to transform every aspect of our daily lives – how we shop, how merchants sell and how advertisers reach their target audience. So let us familiarize you with SoLoMo.

Starmark launches new website for The Gardens Mall

July 9, 2014

The Gardens Mall is a luxurious super-regional shopping center in Palm Beach Gardens, Fla., featuring more than 160 world-class retail specialty shops and restaurants. The Forbes Company, owner and manager of the mall, sought to establish the mall as a fashion leader with exceptional customer service, and the new website launched by Starmark does just that.

Starmark launches new website for Marine Industries Association

June 10, 2014

Starmark recently created and launched a new website for the Marine Industries Association of South Florida (MIASF), the largest trade organization in the Southeast United States dedicated to promoting, protecting, and growing the 90,000 middle-class marine related jobs in Broward County and 107,000 jobs regionally.

Starmark Client Copa Airlines Announces New Nonstop Flights!

May 1, 2014

Starting July 11, 2014, Copa Airlines will offer new nonstop service from Fort Lauderdale/Hollywood International Airport to the “Hub of The Americas” in Panama. The new service, which offers more daily flight options to more destinations in Latin America than any other airline, will operate every Monday, Wednesday, Friday and Saturday.

Looking to reach LGBT travelers? Gaydar aims to please.

April 1, 2014

As a leading LGBT mecca, Greater Fort Lauderdale welcomes over 1.3 million visitors.

Research has shown our sunny destination is so gay, even the sun is out. Thanks to the Starmark innovation lab, eye candy is now even easier to locate – all with the push of a button.

Uncover What’s Covered with HMS for Your Chance to Win Big!

March 26, 2014

HMS Home Warranty, America’s leading home warranties for appliances and systems, is committed to making home ownership easy by working with real estate professionals, home buyers and sellers to provide affordable coverage.

Fork Lauderdale Dining App now available for Android

March 4, 2014

The Fork Lauderdale Dining App won a 2013 Henry award for the best travel app in the state of Florida. Starmark developed the Fork Lauderdale dining app to create a great in-market experience that would generate a buzz through word-of-mouth and social sharing.