Starmark

Looking to reach LGBT travelers? Gaydar aims to please.

April 1, 2014

As a leading LGBT mecca, Greater Fort Lauderdale welcomes over 1.3 million visitors.

Research has shown our sunny destination is so gay, even the sun is out. Thanks to the Starmark innovation lab, eye candy is now even easier to locate – all with the push of a button.

Uncover What’s Covered with HMS for Your Chance to Win Big!

March 26, 2014

HMS Home Warranty, America’s leading home warranties for appliances and systems, is committed to making home ownership easy by working with real estate professionals, home buyers and sellers to provide affordable coverage.

Fork Lauderdale Dining App now available for Android

March 4, 2014

The Fork Lauderdale Dining App won a 2013 Henry award for the best travel app in the state of Florida. Starmark developed the Fork Lauderdale dining app to create a great in-market experience that would generate a buzz through word-of-mouth and social sharing.

What is Facebook Paper?

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What is Facebook Paper?
  • Mobile

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  • Social

iPhone owners who love Facebook are in for a treat. In early 2014, Facebook launched an app called Paper. As many have said, Paper is what Facebook would look like if it had been built in 2014. Frequent Facebook users, after spending a few minutes absorbing Paper’s magnificent visual presentation and horizontal scrolling, will switch permanently to the new app. So how can brands take advantage of this platform?

Client Spotlight: LXR’s El Conquistador Resort Meeting App

January 14, 2014

Starmark designed El Conquistador’s meetings app with the meeting professional, wedding planner and bride in mind. Rather than having to hop on a plane, these target audiences can experience the beauty of the property with 360° photography through the convenience of their mobile device. The app provides a comprehensive tour of El Conquistador, from the layout of the main hotel to a virtual stroll through the entire resort property. Every resort feature can be explored through the app, including dining, golf and the water park.

Bitcoin: MCommerce catalyst or investment vehicle?

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Bitcoin: MCommerce catalyst or investment vehicle?
  • Interactive

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  • Mobile

Bitcoin is a peer-to-peer decentralized cryptocurrency launched in 2008. It has excellent mcommerce potential because this currency was born in the digital world.

With most mcommerce efforts – PayPal, Square, Venmo and Dwolla, to name a few – you need an online “account.” With Bitcoin, you have a digital wallet instead, and the actual currency is stored in your wallet on your computer or phone.

QR Codes are dead, long live SMS

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QR Codes are dead, long live SMS
  • Advertising

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  • Mobile

Microsoft is shutting down its Tag Reader application and system in two years.

How does that affect QR codes you ask? Well, in a broad sense, it signals the death of the mobile barcode in general.

Better for mobile SEO: Responsive Design or a mobile-specific site?

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Better for mobile SEO: Responsive Design or a mobile-specific site?
  • Mobile

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  • Optimization

SEO strategists are often concerned about the impact of a mobile-specific site on a company’s search results. Google tells us that the best SEO strategy is to create good content and to deliver it in the way that is most user friendly.

For existing sites, it’s much easier to develop a mobile version of the site for handheld devices. It’s also easier to present the site optimized for those users.

Retargeting: Reconnecting with Customers

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Retargeting: Reconnecting with Customers
  • Advertising

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  • Mobile

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  • Social

Retargeting is a new, hot technology that can guarantee an effective frequency of customer contact. However, if you’re not careful, overexposure can lead to diminishing returns. Expert consultation is key prior to rollout.

In-store smart-phone use soars to 83%

September 24, 2013

Mobile devices, such as smartphones and tablets, are gaining market share. They’re now people’s go-to tool for communicating, emailing, social networking, checking the time, killing time, taking photos and – increasingly – finding and researching products, services and businesses. According to a recent study by Google, 92 percent of U.S. smartphone owners browse the web daily and 83 percent of US smartphone owners use their smartphones in-store.