Competitive Advantage Three ways to power up mobile marketing

July 22, 2014

Reprinted from South Florida Business Journal

Marketers, particularly those marketing to baby boomers, are scared. The millennials, also called Generation Y (18-34 years of age), now have an annual U.S. spending power of over $200 billion, and are estimated to outpace baby boomers by 2017.

Starmark launches new website for The Gardens Mall

July 9, 2014

The Gardens Mall is a luxurious super-regional shopping center in Palm Beach Gardens, Fla., featuring more than 160 world-class retail specialty shops and restaurants. The Forbes Company, owner and manager of the mall, sought to establish the mall as a fashion leader with exceptional customer service, and the new website launched by Starmark does just that.

Starmark launches new website for Marine Industries Association

June 10, 2014

Starmark recently created and launched a new website for the Marine Industries Association of South Florida (MIASF), the largest trade organization in the Southeast United States dedicated to promoting, protecting, and growing the 90,000 middle-class marine related jobs in Broward County and 107,000 jobs regionally.

Starmark Client Copa Airlines Announces New Nonstop Flights!

May 1, 2014

Starting July 11, 2014, Copa Airlines will offer new nonstop service from Fort Lauderdale/Hollywood International Airport to the “Hub of The Americas” in Panama. The new service, which offers more daily flight options to more destinations in Latin America than any other airline, will operate every Monday, Wednesday, Friday and Saturday.

Looking to reach LGBT travelers? Gaydar aims to please.

April 1, 2014

As a leading LGBT mecca, Greater Fort Lauderdale welcomes over 1.3 million visitors.

Research has shown our sunny destination is so gay, even the sun is out. Thanks to the Starmark innovation lab, eye candy is now even easier to locate – all with the push of a button.

Uncover What’s Covered with HMS for Your Chance to Win Big!

March 26, 2014

HMS Home Warranty, America’s leading home warranties for appliances and systems, is committed to making home ownership easy by working with real estate professionals, home buyers and sellers to provide affordable coverage.

Fork Lauderdale Dining App now available for Android

March 4, 2014

The Fork Lauderdale Dining App won a 2013 Henry award for the best travel app in the state of Florida. Starmark developed the Fork Lauderdale dining app to create a great in-market experience that would generate a buzz through word-of-mouth and social sharing.

What is Facebook Paper?

What is Facebook Paper?
  • Mobile

  • /
  • Social

iPhone owners who love Facebook are in for a treat. In early 2014, Facebook launched an app called Paper. As many have said, Paper is what Facebook would look like if it had been built in 2014. Frequent Facebook users, after spending a few minutes absorbing Paper’s magnificent visual presentation and horizontal scrolling, will switch permanently to the new app. So how can brands take advantage of this platform?

Client Spotlight: LXR’s El Conquistador Resort Meeting App

January 14, 2014

Starmark designed El Conquistador’s meetings app with the meeting professional, wedding planner and bride in mind. Rather than having to hop on a plane, these target audiences can experience the beauty of the property with 360° photography through the convenience of their mobile device. The app provides a comprehensive tour of El Conquistador, from the layout of the main hotel to a virtual stroll through the entire resort property. Every resort feature can be explored through the app, including dining, golf and the water park.

Bitcoin: MCommerce catalyst or investment vehicle?

Bitcoin: MCommerce catalyst or investment vehicle?
  • Interactive

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  • Mobile

Bitcoin is a peer-to-peer decentralized cryptocurrency launched in 2008. It has excellent mcommerce potential because this currency was born in the digital world.

With most mcommerce efforts – PayPal, Square, Venmo and Dwolla, to name a few – you need an online “account.” With Bitcoin, you have a digital wallet instead, and the actual currency is stored in your wallet on your computer or phone.