Responsive design is a set of tools and techniques that “responds” to the device that is requesting the web page and presents the best possible layout for that screen size. The user is presented with an optimal experience when visiting your site on a phone, tablet, laptop or desktop.
Continue reading ‘What is responsive design and why is it important?’
The Web Marketing Association honored Starmark today with three Internet Advertising Competition (IAC) Awards, including Best Travel Mobile application, Best Arts Website, and Best Government Integrated ad campaign. Each year, the IAC Awards recognize the best individuals and companies in the industry. Continue reading ‘Starmark Wins Three 2013 Internet Advertising Competition Awards’
Mobile commerce shattered record sales on Black Friday with an increase of 221% over prior year. In addition, transactions via mobile devices accounted for 22% of total record-setting Cyber Monday sales. With staggering statistics like these, it’s hard to ignore that “MCommerce” has finally arrived. If you haven’t considered adding mobile technology to your eCommerce site, you’re already behind the curve!
Primarily, there are three Mobile Commerce categories that generate incremental sales:
Continue reading ‘Mobile Commerce Drives Sales’
With mobile ad spending on the rise, largely due to the increasing smartphone and tablet usage, so to is the effectiveness of mobile ads which are now beginning to outperform their online display counterparts. Continue reading ‘Mobile Advertisting Effectiveness’