Responsive design is a set of tools and techniques that “responds” to the device that is requesting the web page and presents the best possible layout for that screen size. The user is presented with an optimal experience when visiting your site on a phone, tablet, laptop or desktop.
Continue reading ‘What is responsive design and why is it important?’
The Web Marketing Association honored Starmark today with three Internet Advertising Competition (IAC) Awards, including Best Travel Mobile application, Best Arts Website, and Best Government Integrated ad campaign. Each year, the IAC Awards recognize the best individuals and companies in the industry. Continue reading ‘Starmark Wins Three 2013 Internet Advertising Competition Awards’
Mobile commerce shattered record sales on Black Friday with an increase of 221% over prior year. In addition, transactions via mobile devices accounted for 22% of total record-setting Cyber Monday sales. With staggering statistics like these, it’s hard to ignore that “MCommerce” has finally arrived. If you haven’t considered adding mobile technology to your eCommerce site, you’re already behind the curve!
Primarily, there are three Mobile Commerce categories that generate incremental sales:
Continue reading ‘Mobile Commerce Drives Sales’
Starmark is pleased to announce that our very own Justice Mitchell and Brett Circe will be speaking at iSummit, a forum for technology executives, digital strategists, entrepreneurs, marketers, developers, media and venture capital investors to exchange ideas and discuss trends that propel the industry. iSummit will be held on September 17 and 18 in Orlando, Florida.
Continue reading ‘iSummit in Orlando: Mobile Payments & Social Business’
If you are a digital integrated marketing professional who isn’t thinking 50% mobile – at the risk of ruining your day – we’ve got to let you know you’re behind the curve. This year, U.S. mobile ad spending is expected to grow 80% to $2.61 billion.
But don’t fret; we can get you caught up. First, realize that one of the keystones of smart-phone marketing is that you can utilize it based on your GPS coordinates.
Here are some mobile tactics to consider:
Continue reading ’12 Mobile Tactics’
With mobile ad spending on the rise, largely due to the increasing smartphone and tablet usage, so to is the effectiveness of mobile ads which are now beginning to outperform their online display counterparts. Continue reading ‘Mobile Advertisting Effectiveness’
The term “gamification” is becoming increasingly popular especially with a little help from Mafia Wars and Farm/Cityville. But these games are just that—games. You log in, play and are rewarded for your participation and achievements. But how do such fundamental game mechanics apply to a marketer, client or consumer? Continue reading ‘The Gamification of Marketing’
All great social applications do one thing right – make it easy to share. “Ease of use” is key for all websites and mobile applications especially when you add social media into the mix. Some great mobile applications doing it right are: Continue reading ‘Mobile Apps Drive Social Sharing’
Similar to our eTip about Facebook’s social plugins, Foursquare also has tools you can incorporate onto your site to encourage sharing and to make your site more socially engaging. Continue reading ’3 Things ‘To-Do’ with Foursquare on Your Website’
Stay on your diet? Sorry, can’t help you there. Pay down your debt? Sorry, can’t help you there either. Master technology and online trends for 2012? Now you’re talking. Our 2012 Trends Report webinar on Jan. 18 explained how to stay ahead of the competition this year by being savvy on what’s to come. Continue reading ‘Resolve to be on the Cutting Edge in 2012′
