Starmark

Is Your Business Mobile Ready?

173
Is Your Business Mobile Ready?
  • Mobile

  • /
  • Social

It’s no secret that the World Wide Web has gone mobile! Do you remember the days when having a website was paramount, and it was the only thing we needed to worry about besides managing the day-to-day operations of our businesses?

Bill Gates wasn’t kidding when he said, “If your business is not on the Internet, then your business will be out of business.”

Today, the Internet is just part of the equation. Enter mobile devices —

Using Vine for Marketing

172
Using Vine for Marketing
  • Mobile

  • /
  • Social

With video becoming more accessible via SmartPhone and other mobile devices, its popularity has increased exponentially. A Cisco report suggested that video will account for 69 percent of all consumer internet traffic by 2017. A report from Social Media Examiner found 76 percent of marketers expect video to be an integral part of their strategic planning moving forward. These numbers clearly demonstrate the considerable benefits of content marketing using video.

Is SoLoMo part of your integrated marketing strategy?

171
Is SoLoMo part of your integrated marketing strategy?
  • Mobile

Our reliance on mobile devices continues to grow at a fast-paced trajectory because of the convenience, simplicity and connectivity they provide. Innovative apps, advanced social media and more powerful mobile devices are set to transform every aspect of our daily lives – how we shop, how merchants sell and how advertisers reach their target audience. So let us familiarize you with SoLoMo.

Bitcoin: MCommerce catalyst or investment vehicle?

152
Bitcoin: MCommerce catalyst or investment vehicle?
  • Interactive

  • /
  • Mobile

Bitcoin is a peer-to-peer decentralized cryptocurrency launched in 2008. It has excellent mcommerce potential because this currency was born in the digital world.

With most mcommerce efforts – PayPal, Square, Venmo and Dwolla, to name a few – you need an online “account.” With Bitcoin, you have a digital wallet instead, and the actual currency is stored in your wallet on your computer or phone.

QR Codes are dead, long live SMS

150
QR Codes are dead, long live SMS
  • Advertising

  • /
  • Mobile

Microsoft is shutting down its Tag Reader application and system in two years.

How does that affect QR codes you ask? Well, in a broad sense, it signals the death of the mobile barcode in general.

Better for mobile SEO: Responsive Design or a mobile-specific site?

149
Better for mobile SEO: Responsive Design or a mobile-specific site?
  • Mobile

  • /
  • Optimization

SEO strategists are often concerned about the impact of a mobile-specific site on a company’s search results. Google tells us that the best SEO strategy is to create good content and to deliver it in the way that is most user friendly.

For existing sites, it’s much easier to develop a mobile version of the site for handheld devices. It’s also easier to present the site optimized for those users.

Retargeting: Reconnecting with Customers

147
Retargeting: Reconnecting with Customers
  • Advertising

  • /
  • Mobile

  • /
  • Social

Retargeting is a new, hot technology that can guarantee an effective frequency of customer contact. However, if you’re not careful, overexposure can lead to diminishing returns. Expert consultation is key prior to rollout.

Is your Mobile SEO Strategy on Target?

138
Is your Mobile SEO Strategy on Target?
  • Mobile

Casual Internet users may not realize that search on a mobile device returns different results than search on a desktop – and apparently neither do the world’s biggest companies. A recent study found that just 6 percent of Fortune 100 companies are compliant with Google’s impending mobile SEO requirements. What about yours?

What is responsive design and why is it important?

126
What is responsive design and why is it important?
  • Interactive

  • /
  • Mobile

Responsive design is a set of tools and techniques that “responds” to the device that is requesting the web page and presents the best possible layout for that screen size. The user is presented with an optimal experience when visiting your site on a phone, tablet, laptop or desktop.

Mobile Commerce Drives Sales

121
Mobile Commerce Drives Sales
  • Mobile

Mobile commerce shattered record sales on Black Friday with an increase of 221% over prior year. In addition, transactions via mobile devices accounted for 22% of total record-setting Cyber Monday sales. With staggering statistics like these, it’s hard to ignore that “MCommerce” has finally arrived.  If you haven’t considered adding mobile technology to your eCommerce site, you’re already behind the curve!

Primarily, there are three Mobile Commerce categories that generate incremental sales: