Starmark

A Digital First Mindset for Earned Media

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A Digital First Mindset for Earned Media
  • Optimization

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  • Public Relations

A recent Pew Research study on the State of The News Media confirmed what many marketers have already recognized: The number of people who get their news from TV, radio and newspaper continues to decline. However, the number of people who get their news from digital sources is shooting up. Moreover, tablet users are reporting that since getting their tablet, they are spending more time with news.

Press releases with optimized anchor text: No longer optimal

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Press releases with optimized anchor text:  No longer optimal
  • Optimization

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  • Public Relations

Google’s war on links intended to manipulate site rankings has now spread to paid press release distribution. In the company’s updated guidelines, Google describes unnatural links as “ … links with optimized anchor text in articles or press releases distributed on other sites.” Since Google considers these links to be paid links, their use could expose you to penalties including a huge drop in ranking or complete removal of your site from Google’s index.

Better for mobile SEO: Responsive Design or a mobile-specific site?

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Better for mobile SEO: Responsive Design or a mobile-specific site?
  • Mobile

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  • Optimization

SEO strategists are often concerned about the impact of a mobile-specific site on a company’s search results. Google tells us that the best SEO strategy is to create good content and to deliver it in the way that is most user friendly.

For existing sites, it’s much easier to develop a mobile version of the site for handheld devices. It’s also easier to present the site optimized for those users.

Microdata and the future of search

146
Microdata and the future of search
  • Optimization

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  • Social

In March 2013, Facebook announced the launch of its Facebook Graph Search, a direct search engine challenge to Google. Facebook’s approach to search was not to rank websites based on keywords, but rather to use its own data trove to return meaningful results based on relationship entities. For a context-related search, Google would be unable to compete.

Local SEO: A Priority For Every Small Business

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Local SEO: A Priority For Every Small Business
  • Optimization

According to a recent study, 82 percent of local consumers use search engines, not phone books, to find local businesses. The death of the yellow pages means that ranking high in a local search – and therefore local SEO – are priorities for any business trying to drive local traffic.

Does Social Engagement help drive SEO?

133
Does Social Engagement help drive SEO?
  • Optimization

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  • Social

In the past, brands could optimize their website for search engines by focusing on keywords, links, H1 and title tags. But today, there is an ever increasing amount of activity taking place in the social sphere. Given the new digital landscape, what should brands do to maintain their SEO?

Leverage social media for SEO results

128
Leverage social media for SEO results
  • Optimization

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  • Social

For individuals and brands, the inescapable truth of our digital age is that your reputation is what Google says it is. You can boost your rankings of positive stories by creating keyword optimized content, and by developing successful linking strategies (link bait hint – awards, competitions, freebies, etc.). However, active social media platforms are a vital tactic for claiming high Google rankings.

‘Click Here’ makes an SEO Comeback

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‘Click Here’ makes an SEO Comeback
  • Optimization

The search engines are looking to discover ways that people try to manipulate their rankings, and traditionally, one of them has been keyword-rich anchor text. Search engines discovered that a strong indicator of unnatural link building is the inclusion of the same keyword phrase in each link.

SEO Link Strategy: Good vs Evil

113
SEO Link Strategy: Good vs Evil
  • Optimization

This eTip expands on Optimizing Your Inbound Links by delving into the importance of attracting inbound links and the best practices for crosslinking.

Inbound links, also known as backlinks, are a key component to a sound SEO strategy. Provided the links originate from quality sites, they have the most influence over search engines. Basically, you want to “hang with the right crowd.” You want the most trustworthy (high PageRank) sites to link to you, and diversity in domains also affects your ranking.

A Cure for the Google Penguin Sales Slump on e-Commerce Sites

September 7, 2012

Reprinted from South Florida Business Journal – Peggy Nordeen

In his “retirement,” serial entrepreneur Gary Goranson – who made the cover of Money magazine as the fastest-growing franchise in the U.S., with over 2,400 franchisees of a paint sealing and detailing business – decided to start a small e-commerce website business.

A prolific writer who had also spent a decade of his career working with franchisees in the home cleaning business, Gary composed a CD learning series on how to start, market and operate a housecleaning company, and sold the series on his website, HouseCleaningBiz101.com.

A great little part-time business, Gary spends his days talking to would-be home cleaning entrepreneurs or those who want to make their businesses better, and selling the series. Most of his customers find him by searching for information online or from an affiliate program that he established over the years. All went well for several years, until this April, when his website sales dropped 90 percent overnight and never recovered.

Read more.