Responsive design is a set of tools and techniques that “responds” to the device that is requesting the web page and presents the best possible layout for that screen size. The user is presented with an optimal experience when visiting your site on a phone, tablet, laptop or desktop.
Continue reading ‘What is responsive design and why is it important?’
The search engines are looking to discover ways that people try to manipulate their rankings, and traditionally, one of them has been keyword-rich anchor text. Search engines discovered that a strong indicator of unnatural link building is the inclusion of the same keyword phrase in each link.
Continue reading ‘‘Click Here’ makes an SEO Comeback’
This eTip expands on Optimizing Your Inbound Links by delving into the importance of attracting inbound links and the best practices for crosslinking.
Inbound links, also known as backlinks, are a key component to a sound SEO strategy. Provided the links originate from quality sites, they have the most influence over search engines. Basically, you want to “hang with the right crowd.” You want the most trustworthy (high PageRank) sites to link to you, and diversity in domains also affects your ranking.
Continue reading ‘SEO Link Strategy: Good vs Evil’
Reprinted from South Florida Business Journal – Peggy Nordeen
In his “retirement,” serial entrepreneur Gary Goranson – who made the cover of Money magazine as the fastest-growing franchise in the U.S., with over 2,400 franchisees of a paint sealing and detailing business – decided to start a small e-commerce website business.
A prolific writer who had also spent a decade of his career working with franchisees in the home cleaning business, Gary composed a CD learning series on how to start, market and operate a housecleaning company, and sold the series on his website, HouseCleaningBiz101.com.
A great little part-time business, Gary spends his days talking to would-be home cleaning entrepreneurs or those who want to make their businesses better, and selling the series. Most of his customers find him by searching for information online or from an affiliate program that he established over the years. All went well for several years, until this April, when his website sales dropped 90 percent overnight and never recovered.
You may have brilliant writing abilities, but to rank high in search engines your blog posts will require a few more technical SEO skills, especially if you’ve recently experienced a plummet in your blog search engine rankings due to Google’s latest algorithm update “Penguin.”
Google’s “Penguin update” strives to cut down on spam in its search engine results, by rewarding quality content and penalizing dubious Blackhat SEO linking tactics. So how do you get back on track and regain your search engine rankings?
Continue reading ‘Are Your Blog Posts SEO Friendly?’
The value proposition of inbound linking has changed over time so that it is as much about who links to you as it is about how many links you have. Look to build links from authorities in your space to build relevancy in your inbound links. Avoid “spammy” looking links as much as possible. While you can’t control who links to your site, you can control whom you target to gain new links. Continue reading ‘Optimizing your Inbound Links’
One of the most important facts that someone developing your website should convey is that it’s never completed. What that means to a marketer, client and user of that website is that it’s under a constant state of improvement or “optimization” as we refer to it. Unlike a more traditional medium like print or outdoor advertising that depends on using a predetermined readership, drive-by traffic or presumed user data, interactive sites allow for rich measurement with instant result to changes made. Continue reading ‘Increase Creative Options and Continually Optimize’
We have known for a long time that computer heuristics can increase the effectiveness of eCommerce sites (see: Amazon). And more recently, we have been applying those modeling techniques to Direct Response to dramatically increase its effectiveness as well.
But did you know you can use this same technology to increase the effectiveness of your call center too? Continue reading ‘Increase the ROI of your Call Center’
There are many ways to add that little search box onto your site, most CMSs have that function built in. But there can be some advantages of using the Google search box over what you have built in.
Before you begin, be aware that there are two different options for the Google search box, one is called Google Custom Search, and the other is Google Site Search. Continue reading ’9 Reasons to use Google Site Search’