Starmark

Competitive Advantage Three ways to power up mobile marketing

July 22, 2014

Reprinted from South Florida Business Journal

Marketers, particularly those marketing to Baby Boomers, are scared. The Millennials, also called Generation Y (18-34 years of age), now have an annual U.S. spending power of over $200 billion, and are estimated to outpace baby boomers by 2017.

Boost Your SEO with Google Authorship

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Boost Your SEO with Google Authorship
  • Optimization

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  • Social

Have you noticed anything different in Google search results? Pretty profile pictures and author bylines? Say hello to Google Authorship. Because users are more likely attracted to eye-catching photos, they have a greater propensity to click your links as opposed to the boring text links surrounding your result. But it’s not all about the pretty pictures, Google Authorship can boost your SEO Strategy too.

So what is Google Authorship and Author Rank? What does it mean for me or my business?

A Digital First Mindset for Earned Media

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A Digital First Mindset for Earned Media
  • Optimization

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  • Public Relations

A recent Pew Research study on the State of The News Media confirmed what many marketers have already recognized: The number of people who get their news from TV, radio and newspaper continues to decline. However, the number of people who get their news from digital sources is shooting up. Moreover, tablet users are reporting that since getting their tablet, they are spending more time with news.

Press releases with optimized anchor text: No longer optimal

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Press releases with optimized anchor text:  No longer optimal
  • Optimization

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  • Public Relations

Google’s war on links intended to manipulate site rankings has now spread to paid press release distribution. In the company’s updated guidelines, Google describes unnatural links as “ … links with optimized anchor text in articles or press releases distributed on other sites.” Since Google considers these links to be paid links, their use could expose you to penalties including a huge drop in ranking or complete removal of your site from Google’s index.

Better for mobile SEO: Responsive Design or a mobile-specific site?

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Better for mobile SEO: Responsive Design or a mobile-specific site?
  • Mobile

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  • Optimization

SEO strategists are often concerned about the impact of a mobile-specific site on a company’s search results. Google tells us that the best SEO strategy is to create good content and to deliver it in the way that is most user friendly.

For existing sites, it’s much easier to develop a mobile version of the site for handheld devices. It’s also easier to present the site optimized for those users.

Microdata and the future of search

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Microdata and the future of search
  • Optimization

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  • Social

In March 2013, Facebook announced the launch of its Facebook Graph Search, a direct search engine challenge to Google. Facebook’s approach to search was not to rank websites based on keywords, but rather to use its own data trove to return meaningful results based on relationship entities. For a context-related search, Google would be unable to compete.

Local SEO: A Priority For Every Small Business

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Local SEO: A Priority For Every Small Business
  • Optimization

According to a recent study, 82 percent of local consumers use search engines, not phone books, to find local businesses. The death of the yellow pages means that ranking high in a local search – and therefore local SEO – are priorities for any business trying to drive local traffic.

Does Social Engagement help drive SEO?

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Does Social Engagement help drive SEO?
  • Optimization

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  • Social

In the past, brands could optimize their website for search engines by focusing on keywords, links, H1 and title tags. But today, there is an ever increasing amount of activity taking place in the social sphere. Given the new digital landscape, what should brands do to maintain their SEO?

Leverage social media for SEO results

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Leverage social media for SEO results
  • Optimization

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  • Social

For individuals and brands, the inescapable truth of our digital age is that your reputation is what Google says it is. You can boost your rankings of positive stories by creating keyword optimized content, and by developing successful linking strategies (link bait hint – awards, competitions, freebies, etc.). However, active social media platforms are a vital tactic for claiming high Google rankings.

‘Click Here’ makes an SEO Comeback

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‘Click Here’ makes an SEO Comeback
  • Optimization

The search engines are looking to discover ways that people try to manipulate their rankings, and traditionally, one of them has been keyword-rich anchor text. Search engines discovered that a strong indicator of unnatural link building is the inclusion of the same keyword phrase in each link.