Starmark

Using Twitter for PR Outreach

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Using Twitter for PR Outreach
  • Public Relations

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  • Social

Part of Public Relations Outreach (PR Outreach) is being proactive when someone talks about your brand online.

To stand out from the clutter, savvy communicators know they also need to incorporate social media into their media relations and pitching efforts.

A Digital First Mindset for Earned Media

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A Digital First Mindset for Earned Media
  • Optimization

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  • Public Relations

A recent Pew Research study on the State of The News Media confirmed what many marketers have already recognized: The number of people who get their news from TV, radio and newspaper continues to decline. However, the number of people who get their news from digital sources is shooting up. Moreover, tablet users are reporting that since getting their tablet, they are spending more time with news.

Online Reputation Management at your Fingertips

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Online Reputation Management at your Fingertips
  • Public Relations

You may know that your company’s online reputation is an important sales driver. However, you might not have considered how many dimensions are involved. Online, people are talking about the reputation of your product, what they think of your customer service (both physical world and online), the way you treat your employees (as well as the workers in your supply chain), your carbon footprint, your participation in the community and more.

Twitter: A Picture’s Worth 140 Characters!

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Twitter: A Picture’s Worth 140 Characters!
  • Public Relations

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  • Social

Twitter is looking a lot more like Facebook – beyond just a much-hyped IPO. Twitter has added photo and video previews to users’ timelines, both on the web and on mobile. Tweets that contain photos or Vine links will automatically preview those images. The change helps Twitter catch up to Facebook’s expanded emphasis on images.

Press releases with optimized anchor text: No longer optimal

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Press releases with optimized anchor text:  No longer optimal
  • Optimization

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  • Public Relations

Google’s war on links intended to manipulate site rankings has now spread to paid press release distribution. In the company’s updated guidelines, Google describes unnatural links as “ … links with optimized anchor text in articles or press releases distributed on other sites.” Since Google considers these links to be paid links, their use could expose you to penalties including a huge drop in ranking or complete removal of your site from Google’s index.

Is a Blogger a Journalist?

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Is a Blogger a Journalist?
  • Public Relations

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  • Social

The decline of print journalism is creating a host of new challenges for public relations pros. However, the dramatic drop in print reporting has been matched by an equally significant surge in new media reporting, namely: bloggers.

Internal Communications is Never Internal

143
Internal Communications is Never Internal
  • Public Relations

In companies large and small, internal communications can take a variety of forms, such as newsletters, email broadcasts, and postings to the company Intranet. Although the authors of these announcements are writing for internal consumption – and internal consumption only – the annals of business blunders are filled with the consequences of these communications breaking free of company property.

What does Crisis Communications really mean?

135
What does Crisis Communications really mean?
  • Public Relations

Crises are an inevitable cost of doing business, whether it’s a cruise ship fire, an outbreak of foodborne illness or some highly publicized litigation. However, when disaster strikes, many companies are left wondering: what do we do now?

Crisis Management with Activist Groups: How to Respond

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Crisis Management with Activist Groups: How to Respond
  • Public Relations

One of the most challenging circumstances in Public Relations and Reputation Management is anti-brand activism. Coordinated activists use tactics such as protests, negative media coverage, and even political pressure to effect change. Companies may rightly determine that their business’ long term interests are best served by agreeing to a group’s demands. However, if a company believes that certain demands pose a threat to its business, there are important considerations regarding how to respond.

Clear Social Media Commenting Policy

125
Clear Social Media Commenting Policy
  • Public Relations

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  • Social

Brands caught deleting unfavorable comments from their social media properties have compounded their troubles. Attention is drawn to the negative comment, the brand appears to have no meaningful response, and the company now has a reputation for social media censorship. A brand known for discouraging social media dialogue may as well have no social media at all.