Starmark

2014: The Year Of Prankvertising

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2014: The Year Of Prankvertising
  • Advertising

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  • Social

“Prankvertising”, as its name suggests, is an advertising approach where a brand pulls a marketing prank on an unsuspecting consumer. This unique, albeit controversial, tactic combines the thrill of shock-and-awe imagery with branded messaging to create truly in-your-face advertising.

Are You Prepared to Meet the Next Generation on Video?

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Are You Prepared to Meet the Next Generation on Video?
  • Social

It should come as no surprise that most millennials grew up with online video and, therefore, its use has become second nature to them. About 1 in 3 millennials watch mostly online video and little to no broadcast TV. So how are you tailoring your marketing efforts to best reach this evolving social demographic?

Uncover What’s Covered with HMS for Your Chance to Win Big!

March 26, 2014

HMS Home Warranty, America’s leading home warranties for appliances and systems, is committed to making home ownership easy by working with real estate professionals, home buyers and sellers to provide affordable coverage.

What is Facebook Paper?

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What is Facebook Paper?
  • Mobile

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  • Social

iPhone owners who love Facebook are in for a treat. In early 2014, Facebook launched an app called Paper. As many have said, Paper is what Facebook would look like if it had been built in 2014. Frequent Facebook users, after spending a few minutes absorbing Paper’s magnificent visual presentation and horizontal scrolling, will switch permanently to the new app. So how can brands take advantage of this platform?

How to navigate today’s social media landscape

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How to navigate today’s social media landscape
  • Social

The bright lines separating owned, earned and paid media have disappeared. For example, a company can write content (owned) that looks like a news article (earned), and pay to have that article posted as syndicated content on the web (paid). A brand’s Facebook post (owned) can receive more views by turning it into a Promoted Post (paid). And the trifecta: Vending machines outfitted with Starmark’s FanWise™ social reward technology provide instant rewards to visitors for posting specific, brand-crafted social status updates from their mobile devices (earned/owned/paid).

Let’s get visual

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Let’s get visual
  • Social

Images are becoming increasingly important to social media success. Facebook and Twitter have both completed recent upgrades that make images and video more prominent in their streams. Furthermore, Instagram, owned by Facebook, and Vine, owned by Twitter, are surging in popularity and swelling with new features.

Twitter: A Picture’s Worth 140 Characters!

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Twitter: A Picture’s Worth 140 Characters!
  • Public Relations

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  • Social

Twitter is looking a lot more like Facebook – beyond just a much-hyped IPO. Twitter has added photo and video previews to users’ timelines, both on the web and on mobile. Tweets that contain photos or Vine links will automatically preview those images. The change helps Twitter catch up to Facebook’s expanded emphasis on images.

Facebook family and friends influence purchase decisions the most

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Facebook family and friends influence purchase decisions the most
  • Social

A December 2013 survey of nearly 10,000 women found that when it comes to making purchase decisions, Facebook recommendations from friends and family have the highest impact. The influence of friends and family was followed, in descending order, by professionals, website reviews, acquaintances, and bloggers, bottoming out with celebrities, who had the greatest impact on only 11 percent of purchasing decisions.

Using Twitter for Lead Generation

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Using Twitter for Lead Generation
  • Advertising

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  • Direct

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  • Social

Did you know you can use Twitter to drive lead generation? Twitter has created Lead Generation Cards that gather a user’s email address, name and Twitter handle directly through the social media platform.

Growing your email list should be a key component of your marketing program. With a solid email list, you can market your brand in myriad ways, offering discounts, promoting content, and announcing new products. The ability to convert your Twitter followers into email subscribers is particularly interesting. The people who care to follow you on Twitter are surely great email prospects too.

How does this work on Twitter?

Sentiment: What are your Analytics really Saying?

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Sentiment: What are your Analytics really Saying?
  • Analytics

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  • Branding

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  • Social

Without a clear understanding of the feelings or emotions surrounding your brand mentions, your standard web analytics can be misleading. A rising number of online mentions may mean an increased interest in your brand, but there’s little to celebrate if the sentiment behind them is predominately negative. You can create a richer portrait of your brand with sentiment analysis, and plan and adjust your social media content strategies accordingly.