Starmark

Facebook limits Auto-Posters

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Facebook limits Auto-Posters
  • Social

Facebook is up to its antics once again with another algorithm update. Until recently, Facebook shared both explicit and implicit content equally meaning all updates regardless if they were initiated by users or triggered automatically within any number of apps. But times change and so must we as Facebook improves the process of distilling the News Feeds once again.

What does it mean for me or my business?

Boost Your SEO with Google Authorship

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Boost Your SEO with Google Authorship
  • Optimization

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  • Social

Have you noticed anything different in Google search results? Pretty profile pictures and author bylines? Say hello to Google Authorship. Because users are more likely attracted to eye-catching photos, they have a greater propensity to click your links as opposed to the boring text links surrounding your result. But it’s not all about the pretty pictures, Google Authorship can boost your SEO Strategy too.

So what is Google Authorship and Author Rank? What does it mean for me or my business?

Facebook Brand Pages increase Visibility with Page Tagging

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Facebook Brand Pages increase Visibility with Page Tagging
  • Social

It seems that every day we read an article about how Facebook is reducing your ability to reach audiences via never-ending updates to its news-feed algorithm. Well, there is still hope for business pages everywhere. Recently Facebook adjusted its settings once again, but this time, it’s in our favor as marketers. When a brand page tags another brand page in their post, that post may appear in the news feeds of the tagged brand’s followers even if those followers don’t like your page.

What does this mean for you?

Starmark Wins AAF Florida ‘Best of Show’ 2014 ADDY Award

May 14, 2014

On the heels of winning the “Best of Show” Flagler Awards two years in a row for Florida tourism advertising, Starmark was named “Best of Show” ADDY® Award winner for all categories of advertising by the American Advertising Federation in its 4th District (Florida and the Caribbean) for 2013/2014.

Starmark Client Copa Airlines Announces New Nonstop Flights!

May 1, 2014

Starting July 11, 2014, Copa Airlines will offer new nonstop service from Fort Lauderdale/Hollywood International Airport to the “Hub of The Americas” in Panama. The new service, which offers more daily flight options to more destinations in Latin America than any other airline, will operate every Monday, Wednesday, Friday and Saturday.

2014: The Year Of Prankvertising

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2014: The Year Of Prankvertising
  • Advertising

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  • Social

“Prankvertising”, as its name suggests, is an advertising approach where a brand pulls a marketing prank on an unsuspecting consumer. This unique, albeit controversial, tactic combines the thrill of shock-and-awe imagery with branded messaging to create truly in-your-face advertising.

Are You Prepared to Meet the Next Generation on Video?

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Are You Prepared to Meet the Next Generation on Video?
  • Social

It should come as no surprise that most millennials grew up with online video and, therefore, its use has become second nature to them. About 1 in 3 millennials watch mostly online video and little to no broadcast TV. So how are you tailoring your marketing efforts to best reach this evolving social demographic?

Uncover What’s Covered with HMS for Your Chance to Win Big!

March 26, 2014

HMS Home Warranty, America’s leading home warranties for appliances and systems, is committed to making home ownership easy by working with real estate professionals, home buyers and sellers to provide affordable coverage.

What is Facebook Paper?

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What is Facebook Paper?
  • Mobile

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  • Social

iPhone owners who love Facebook are in for a treat. In early 2014, Facebook launched an app called Paper. As many have said, Paper is what Facebook would look like if it had been built in 2014. Frequent Facebook users, after spending a few minutes absorbing Paper’s magnificent visual presentation and horizontal scrolling, will switch permanently to the new app. So how can brands take advantage of this platform?

How to navigate today’s social media landscape

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How to navigate today’s social media landscape
  • Social

The bright lines separating owned, earned and paid media have disappeared. For example, a company can write content (owned) that looks like a news article (earned), and pay to have that article posted as syndicated content on the web (paid). A brand’s Facebook post (owned) can receive more views by turning it into a Promoted Post (paid). And the trifecta: Vending machines outfitted with Starmark’s FanWise™ social reward technology provide instant rewards to visitors for posting specific, brand-crafted social status updates from their mobile devices (earned/owned/paid).