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With a chrome sheen and glowing blue streams of intellectual power flowing throughout, the presence of a brain attracted lots of attention from attendees at the DMA09 Show in San Diego. Somehow, it also managed to tweet on Twitter, collecting a fan base that even included Scott Monty, head of Social Media for Ford Motor Company.

“The Brain” is the star of a new marketing campaign Starmark created for client AccuData Integrated Marketing, a leading database marketing services company. As the brain was suspended over AccuData’s booth, visitors were treated to fun giveaways, like World Tour t-shirts with slogans such as “Does This Shirt Make My Brain Look Big?”

Continue reading ‘AccuData Flaunts Its Brainpower at DMA09 in San Diego.’

Email marketing is essential these days. It’s a way to communicate with customers monthly, weekly, daily or several times a day – but with the benefit of a low “cost of entry.” To begin, all you need are email addresses, an email marketing service provider, and of course, something to say. But be sure to keep it interesting. Email topics may include upcoming sales promotions, information about your service or product, a credibility story, events and more. These ongoing messages keep your company top-of-mind and help build customer loyalty.

Continue reading ‘Build a Following with Email Marketing’

You have to spend money to make money — and that’s especially true when it comes to marketing. Successful companies devote significant resources to their marketing and promotional budgets, especially when economic conditions are robust. But what do they do when conditions trend downward?

They market much more strategically. During an economic slowdown, it’s more important than ever for companies to leverage their marketing efforts to achieve optimum returns. By automating and standardizing their marketing communications materials, and empowering their sales channels to reach multiple audiences in far-flung markets, companies can actually multiply the effectiveness of their marketing dollars. Continue reading ‘Utilize your channel partners for maximum reach.’