Starmark.com

With a chrome sheen and glowing blue streams of intellectual power flowing throughout, the presence of a brain attracted lots of attention from attendees at the DMA09 Show in San Diego. Somehow, it also managed to tweet on Twitter, collecting a fan base that even included Scott Monty, head of Social Media for Ford Motor Company.

“The Brain” is the star of a new marketing campaign Starmark created for client AccuData Integrated Marketing, a leading database marketing services company. As the brain was suspended over AccuData’s booth, visitors were treated to fun giveaways, like World Tour t-shirts with slogans such as “Does This Shirt Make My Brain Look Big?”

Continue reading ‘AccuData Flaunts Its Brainpower at DMA09 in San Diego.’

Headline tags – or “H” tags – are among several behind-the-scenes heroes that speak to search engines in order to improve your search engine rankings. These HTML tags are used to create a hierarchy of the key words on your web page, from H1 (most important) to H6 (least important).

Continue reading ‘Use keywords in your headline tags to improve search rankings.’

Even in the web world, print is still your friend. That’s why it’s a good idea to use a direct mail campaign to reinforce your web marketing. For example, send a printed piece to your mailing list to alert them they will soon receive an email announcing a big sale, new inventory and so on. Likewise, you can send out direct mail to follow-up on your email marketing.

When we have done this for our clients, we have seen as much as a 24% boost in the overall return.

Continue reading ‘Use direct mail to reach your clients' mailbox as well as their inbox.’

You’ll notice that our website has changed – evolved, really. We’ve extracted the single most important part of our former site to be the forefront of our new portal. Call it a blog or a communication vehicle, call it whatever you like. For us, it is an online hub for information, trends and passion. This is a thought provoking space where you’ll learn about important industry movements and what fuels our passion and the passion of our clients.

This is the next step in Starmark’s digital journey and we invite you to come along for the ride. Really, tell us what you think. Feel free to send me an email with your thoughts and ideas at jmcclelland@starmark.com

Sincerely,
Jeff McClelland

In creating a web presence, there are a lot of different ways to go in terms of layout, text, images, colors, offers and so on. So how do you know which direction help you reach your goals? AB Testing allows you to test two variations of a webpage or email blast in order to determine which is more successful. (Think of it like bracketing for the NCAA finals.) For example, does an orange “buy now” button work better than a green one? Does a subject line with a freebie offer work better than one with a discount offer? Is it more effective to place the navigation bar at the top or on the left? These may seem like trivial differences. However, once your AB Testing results come in, you’ll discover they’re huge.

Continue reading ‘Take the guesswork out of your web marketing with AB Testing’