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While getting your news directly to MSNBC, Yahoo! News or Google News may be a far-reaching goal, there are other ways to get to the big time. Several news wire services exist online to help you facilitate the process of disseminating press releases. Businesswire.com, PRnewswire.com and PRweb.com route your news by category to journalists in various fields of interest, including international, arts and entertainment, sports, technology and more. Taking it a step further, BlackPRWire.com, HispanicPRWire.com and USAsianwire.com distribute news to culturally specific media.

Continue reading ‘Online news wires get your press releases in the right hands’

In your industry, you’re an expert on something. And people want to read about it. Perhaps it’s “event planning,” if you’re a restaurateur. Or it could be  “saving in a recession,” if you’re in the financial industry.” Whatever your area of expertise, the Internet has forums that allow you to share your knowledge with the world.

Squidoo.com and Hubpages.com make it easy for people like you to compose articles on interesting topics. Within this community, you can also create a personal profile about you, your business and your accomplishments. Both of these sites allow you to create content related to your business and expertise. And if done in a thoughtful, compelling way, and updated or new content pages added (they are called ‘Lenses’ in Squidoo, and ‘Hubs’ in Hubpages) can create quite a following that could lead to new customers for your main business.

Continue reading ‘Market yourself as an expert on Squidoo and Hubpages.com’

When it comes to Search Engine Optimization, keywords are like gold. However, it’s not enough to optimize your website content and stop there. Because even the press releases your company distributes on Internet newswires could benefit from a good SEO makeover.

PR Web, for example, can host your searchable press release on prweb.com and provide visibility on Yahoo! News and Google. But whether or not your press release comes up on a search depends on whether or not it’s keyword-rich.

Continue reading ‘Keyword-rich press releases, and why they are important’