If you haven’t seen the “Will It Blend?” videos created by Blendtec, watch them now on YouTube and prepare to laugh. However, you’ll also marvel at how effectively these videos convey the product’s unique selling point: power.
This series of short videos launched in October 2006 with a budget of $50, a garden rake and Tom Dickson, the founder and CEO of Blendtec, starring in a white lab coat. Within five days, these no-frills clips had gone viral with six million views. Since then, a number of unexpected items have been blended by a Blendtec, such as glow sticks, marbles, tilapia and a Rubik’s Cube.
Continue reading ‘Build buzz with courageously outrageous marketing.’
