On January 23rd, Starmark client the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) launched their weeklong “Sunny in the City” campaign in Manhattan. Complete with more than 300 taxi toppers; a Times Square billboard; the Beachmobile and 10 wrapped, flip flop-topped SUVs, this was a full-force push in NYC, Greater Fort Lauderdale’s top feeder market.
Continue reading ‘“Sunny in the City” Campaign Launches in Manhattan’
If you haven’t seen the “Will It Blend?” videos created by Blendtec, watch them now on YouTube and prepare to laugh. However, you’ll also marvel at how effectively these videos convey the product’s unique selling point: power.
This series of short videos launched in October 2006 with a budget of $50, a garden rake and Tom Dickson, the founder and CEO of Blendtec, starring in a white lab coat. Within five days, these no-frills clips had gone viral with six million views. Since then, a number of unexpected items have been blended by a Blendtec, such as glow sticks, marbles, tilapia and a Rubik’s Cube.
Continue reading ‘Build buzz with courageously outrageous marketing.’
Nowadays, marketing budgets are hitting a plateau, if not careening downhill. Everyone has to closely watch where their money goes – and hope it comes back bringing customers. When it comes to any type of marketing, it’s important to track ROI (Return on Investment). And with what is happening to budgets, it’s even more important to track all campaigns across both online and offline channels in order to know which tactics are working and which are not. Then, ramp up the good efforts and shut off the bad ones.
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None of us can control the market conditions that are causing these uncertain times, but one thing’s for sure — we can control the ways that we respond to them.
How have economic conditions affected your company’s marketing plan? For many marketers, putting a temporary kibosh on their marketing and advertising budgets is the preferred M.O. But just because it’s a popular choice doesn’t mean it’s the right one.
Continue reading ‘10 Great Ways To Get More Bang For Your Marketing Buck’
