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Read anything good at 30,000 feet, lately?  If you’ve flown US Airways recently, your reading material may have included “Keys to the City of Kissimmee,” a nearly 20-page spotlight on the Heart of Florida destination in the January 2010 US Airways magazine. The feature is full of beautiful photos and great information all about Kissimmee and Osceola County, including the city’s history; residential and commercial growth; and full plate of attractions, natural wonders, activities and proximity to theme parks, beaches and other must-see Central Florida spots.
Continue reading ‘Kissimmee Soars With In-Flight Magazine Feature’

With a chrome sheen and glowing blue streams of intellectual power flowing throughout, the presence of a brain attracted lots of attention from attendees at the DMA09 Show in San Diego. Somehow, it also managed to tweet on Twitter, collecting a fan base that even included Scott Monty, head of Social Media for Ford Motor Company.

“The Brain” is the star of a new marketing campaign Starmark created for client AccuData Integrated Marketing, a leading database marketing services company. As the brain was suspended over AccuData’s booth, visitors were treated to fun giveaways, like World Tour t-shirts with slogans such as “Does This Shirt Make My Brain Look Big?”

Continue reading ‘AccuData Flaunts Its Brainpower at DMA09 in San Diego.’

Even in the web world, print is still your friend. That’s why it’s a good idea to use a direct mail campaign to reinforce your web marketing. For example, send a printed piece to your mailing list to alert them they will soon receive an email announcing a big sale, new inventory and so on. Likewise, you can send out direct mail to follow-up on your email marketing.

When we have done this for our clients, we have seen as much as a 24% boost in the overall return.

Continue reading ‘Use direct mail to reach your clients' mailbox as well as their inbox.’

Nowadays, marketing budgets are hitting a plateau, if not careening downhill. Everyone has to closely watch where their money goes – and hope it comes back bringing customers. When it comes to any type of marketing, it’s important to track ROI (Return on Investment). And with what is happening to budgets, it’s even more important to track all campaigns across both online and offline channels in order to know which tactics are working and which are not. Then, ramp up the good efforts and shut off the bad ones.

Continue reading ‘Track ROI across all channels (online and offline).’

Anchor text is the visible text of a link. Although it may consist of just one or two words, what your anchor text says when linking back to your site is a very big deal. A huge deal. Colossal. But also very easy to do right.

The power of anchor text lies in how high your website will rank in search engine results. And this is based on the hyperlinks that connect to you from other people’s sites, not your own. This is called link building. Link building starts with choosing the best keywords that relate to your business. Then, whether you are requesting links from other sites, submitting to directories or buying links (and be careful who you buy from), you have to choose the right anchor text.

Continue reading ‘Anchor Text: Easy to do right.’