Starmark.com

FourSquare is an application that takes full use of your phone’s global positioning system (GPS). After you load the free application (and submit some quick profile information) your phone will tell you what’s around you: restaurants, bars, retail stores, hotels, sites, and various points of interest (to say the least). You will find friends that are also using the system by tying your Facebook and Twitter account to the FourSquare application. You then begin your journey with FourSquare by “checking in” to locations, which updates your status with a map icon and a pin, which is a nice touch.

Continue reading ‘Part One: Two, Three, FourSquare’

Our team loves the opportunity to bring fresh marketing innovations to our clients, to give them the opportunity to be on the forefront of something cool. And whether you call it a snap tag, scan tag, mobile tag, MS tag or QR tag, this technology is definitely cool.

As agency of record for the Greater Fort Lauderdale Convention & Visitors Bureau, Starmark was able to “wow” the client with the possibilities scan tags can provide. Select ads from the 2010 Greater Fort Lauderdale campaign will now feature a snap tag, which is a small graphic square resembling a colorful bar code.

Continue reading ‘The Greater Fort Lauderdale CVB Tests the Waters with Snap Tags in Ads.’

By Brett Circe

Microsoft Tag

Mobile tags are like barcodes that you can place anywhere, and which users “snap” with the camera on their mobile phones. When they do, the tag typically links to online information that can be as simple as a website, or as complex as a deep and engaging storytelling experience.

There is a lot of potential for advertorial uses with these tags:

• Snapping a tag for a cab company sends a VCard to your phone so you can one-touch dial their cabs.
• A magazine ad for a destination could use a tag to push the latest discounts and offers.
• Snap a real estate sign to see details about the home, other homes handled by that agent or information about the neighborhood.

Continue reading ‘Mobile Tagging (QR Codes, Microsoft Tags, Datamatrix, SnapTell) The Chicken or the Egg?’

In the movie Minority Report, Earth in the not-so-distant future offered advertisements custom tailored to the individual. Walls and windows of videos offered goodies that matched the buying preferences of each person, an effective way to lure consumers into the nearby retail locations.

Continue reading ‘Bluetooth Marketing: Marketing based on a users proximity?’