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FourSquare is an application that takes full use of your phone’s global positioning system (GPS). After you load the free application (and submit some quick profile information) your phone will tell you what’s around you: restaurants, bars, retail stores, hotels, sites, and various points of interest (to say the least). You will find friends that are also using the system by tying your Facebook and Twitter account to the FourSquare application. You then begin your journey with FourSquare by “checking in” to locations, which updates your status with a map icon and a pin, which is a nice touch.

Continue reading ‘Part One: Two, Three, FourSquare’

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Over the past 10 (and for some of you, 15) years, you’ve seen the Internet become a functioning part of your marketing arsenal. The question at conferences is no longer “do you have a website?” but “what generation IS your website?” Now people are telling you that social marketing and Twitter are the hip new things and you’d better get on board before you’re left far behind.

Continue reading ‘Twitter for Business – The “TWEET” Cheat Sheet’

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Earlier this week, the Harvard Business Blog published a short article about the six social media trends for 2010. One of the featured trends states that ’sharing no longer means email’.  (the other 5 can be found at http://blogs.harvardbusiness.org).

What this means is that virtually every website, and almost all information on the web, will need the ability to be easily shared by readers and visitors across their social graphs or social networks and connections. Each page or ‘chunk’ of information (whether that’s a video, a blog post, or a web page) will have associated links to share the information across Facebook, Twitter, and a myriad of other social platforms. You’ve probably noticed these links and icons showing up on the web sites you visit.
Continue reading ‘Social Bookmarking & Sharing Cheat Sheet’

A t-shirt can be much more than a fashion statement – it can be a billboard seen by almost half a million people a month. This is the premise of Jason Sadler’s brainchild, IWearYourShirt.com.

In This Economy, He Wears Shirts Well
Sadler had the ingenious idea to sell the upper-half of his wardrobe throughout 2009, using his chest as a billboard to promote whatever company paid for the privilege. The price he charges corresponds to the day of the year, with January 1 a bargain at just one dollar and December 31 going for $365, the maximum.

Continue reading ‘A Case Study in Guerilla Marketing – The IWearYourShirt Experiment’

Twitter is one of the fastest growing social media sites in the world. And that alone is enough motivation to sign up and start putting this free networking tool to work for you. Another reason is its ease of use. Twitter lets you create a running micro-blog of just 140 characters or less. The social element of Twitter allows you to “follow” other users and vice versa, monitoring one another’s updates and messages via IM, cellphones and the Web.

Continue reading ‘Generate a following on Twitter’