Headline tags – or “H” tags – are among several behind-the-scenes heroes that speak to search engines in order to improve your search engine rankings. These HTML tags are used to create a hierarchy of the key words on your web page, from H1 (most important) to H6 (least important).
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The deeper you go into a website, the trickier it can be to find your way back. For example, Jill Consumer has been shopping for an automobile on your website for 30 minutes, but now she’d like to go back to a vehicle she saw 20 pages ago. She doesn’t necessarily want to hit the back button 20 times or open up her History and figure out which page it was. That’s where breadcrumb navigation, or selection list navigation, comes in.
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How do your consumers get to your website? Where do they go once they get there? And when are they leaving? These are the basics. If you don’t know the answers to these questions, you need to download and install an analytics package. Whether you are running a large or small website, there are powerful tools you can use to uncover visitor preferences and track their journey through your site in order to optimize a website or marketing campaign’s audience response.
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With this free testing tool from Google, you can turn your website into a conversion dynamo. Google’s Website Optimizer divides visitors to your website into different groups, presenting each a version of your website in order to track how they interact to your site. You can do simple AB Tests that compare just two or three pages, or complex multivariate experiments.
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