This week we are going to cover a useful tool called SocialBro. SocialBro is a dashboard that analyzes your Twitter friends and followers and gives many insights and in depth reports. It also allows you to search, sort, and manage your account in bulk, but with the all important human touch.
It has so many tools, though, it’s hard to know where to start. There are a couple key features that we think are very useful.
First, it highlights inactive friends and lets you prune your list.
Second, the Influence and Authority report synchronizes with PeerIndex to give you a single place to analyze not just the influence but also who you are influencing, and who is influential to you.
Lastly, and most powerful, is the Best time to Tweet, which analyzes your followers and shows you a nice report displaying when most of them are on Twitter. This report helps you make sure your messaging is seen by the most eyes.
And, the ability to synchronize this schedule with Buffer and Hootsuite creates a powerful combination. Keep that all important human engagement, but do it just a little bit smarter.