Reprinted from South Florida Business Journal – Peggy Nordeen
Apple’s new iPhone Facebook integration features and proprietary maps program replacing Google maps are important for business in many ways.
This fall, when the many iPhone users receive their new iPhones or iOS 6 software upgrades, the Facebook App logo will greet them preloaded on their Apps Menu.
Since the majority of users never delete their preloaded apps – and this is especially true for baby boomers and busy moms – this can increase both user and posting numbers.
And, like Twitter has been, Facebook will also now be shown on the share option menu for content.
Combine that with continued support for Facebook advertising by global brands like Ford and Coca-Cola, and the potential for the Facebook stock rising back to IPO levels in the next few months seems possible, particularly as the iPhone share of market continues to grow.