Starmark follows a regimented methodology to create powerful brand identities. The first major goal of the process is to identify the core brand idea, which will drive all elements of future marketing communications. There are three essential guiding principles to our work:
- It is disciplined
- It is research-based
- It is collaborative
Continue reading ‘Branding’
Advertising in key publications is the best communications tool to emotionally connect with an audience. Our advertising campaigns reflect brand messages in ways that ensure it penetrates the hearts and minds of customers and prospects.
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Research is a integral part of our business and plays a vital role in our account planning process. It helps create great work. It helps monitor effectiveness. And, it holds us accountable. We believe in research and know how to make the best use of it. The best way to create brand-building ideas is combining the right research tools with intuition, experience and insightful analysis.
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Starmark’s state-of-the-art website development and e-commerce capabilities are comprehensive and cost-effective. Our in-house Interactive studio is not just renowned for developing, building and implementing innovative and effective websites, but also for overseeing and coordinating daily maintenance and functionality.
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Everyone is talking about social media. And for good reason – social media has simply exploded on the Web. In the past it was primarily a one-way medium, whereby organizations used it as an opportunity to keep and acquire new customers by pushing out a message. Now, with the proliferation of blogs and sites such as Facebook, YouTube and Twitter, the Web has become a conversational medium, and the user or customer is in charge. Add to this the ability to interact via non-computer platforms (mobile), and constituents are now expecting to not only get information, but also to be active participants, pushing information back, becoming part of a community and truly interacting, from anywhere. This expectation has become true across all lines of business, education, politics and government.
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Starmark’s Public Relations team has earned a reputation for keeping our clients in the spotlight (or out of it, depending on their preference), guarding their reputations like they are our own, and always – always – producing measurable results.
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Starmarkers are pros at communicating with people of various heritages. While our country’s diverse melting pot of languages, cultures and values enriches our way of life, we know that it also presents a variety of marketing challenges. When developing effective messaging and tactics to reach and engage various multicultural audiences, one size does not fit all. What resonates and motivates one group — and even individuals within the same group — may be less effective with others.
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Building and maintaining an effective direct response campaign boils down to one simple objective — obtaining qualified leads. In the highly competitive eMarketing industry, there are many different ways to garner leads — some more qualified than others. Co-reg, single opt-in and double opt-in, profiling, viral and media campaigns are a few inexpensive options. And once leads are generated, we follow up with a focused email marketing program — one of the most cost effective and quantifiable methods to market a product or service to current and prospective customers.
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For many companies, it’s a major task to educate prospects – and even existing customers – about the many facets of their brand. A customized media program that includes a customer magazine positions clients as an authority in their segments. It creates awareness of their philosophy and offerings not only to consumers, but to prospects as well.
Continue reading ‘Custom Media’
Starmark is no stranger to developing innovative technologies to meet our clients’ challenges. When Norwegian Cruise Line needed a more efficient way to monitor leads, customize collateral for their channel marketing partners and measure the effect of integrated campaigns, our Interactive Services group developed ChannelPro™ a web-based product.
Continue reading ‘Software Tools’