Starmark’s valued partner and kindred visionary Ross Schmadebeck, interactive manager at SeaWorld Parks & Entertainment, will speak at the June SFIMA event from 6:30 – 8:30 p.m. on June 13, at the Museum of Art | Fort Lauderdale.
Ross will describe how digital played a key role in getting people to “follow the freeze” to the new SeaWorld Orlando attraction Antartica: Empire of the Penguin. He will discuss how SeaWorld Orlando converted followers to digital brand ambassadors, and how creating a centralized web experience can immerse advocates and attract new fans. Continue reading ‘SFIMA to explore the Digital Side of SeaWorld Antarctica’
Starmark CEO Peggy Nordeen and Vice President Diego Naranjo spoke at the Greater Fort Lauderdale Alliance “Economic Gardening” CEO Roundtable III on May 17 about social media and today’s business environment. Nordeen described social media’s transformation of the business landscape, and how consumers rely on social channels as the new customer service. Naranjo provided an overview of best practices for Facebook, LinkedIn, YouTube and SlideShare. Each platform reaches a different audience and plays a distinct role in a business’ marketing and communications.
“Every business needs to evaluate which social outlets are most useful in their industry,” Nordeen said. “Success in social media requires research and customer insights, just as in traditional marketing.”
Starmark is pleased to announce that its client Greater Fort Lauderdale Convention & Visitors Bureau won 2013 Communicator Awards in multiple categories. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards honors work that transcends innovation and craft - work that made a lasting impact. Continue reading ‘Greater Fort Lauderdale Convention & Visitors Bureau Wins Multiple 2013 Communicator Awards’
Starmark announced today that campaigns on behalf of clients in Orlando and Fort Lauderdale have won three prestigious Hermes Platinum Awards. The Hermes Creative Awards is an international competition for professionals involved in the concept, writing and design of traditional and emerging media. Continue reading ‘Starmark wins three 2013 Hermes Creative Awards’
On May 1, 2013, Starmark kicks off its 35th anniversary – 35 years of providing big ideas and bottom line results to businesses around the globe. From its first day to today, Starmark’s hallmark has been attracting talented employees who have conceived, produced and delivered on projects that have propelled clients toward their goals. Those client companies who partnered with the agency have also had their own fun, growth and inspiration along the journey.
Continue reading ’35 Years: Starmark Achieves Another Business Milestone’
Congrats to Starmark Client Silver Airways!
Starmark is delighted to announce that Air Transport World has named Starmark client Silver Airways the 2013 Regional Airline of the Year. Fort Lauderdale-based Silver Airways was honored for its outstanding growth and achievements, and its overall contributions to the regional aviation industry. The carrier is the first U.S.-based airline to win the coveted ATW Regional Airline of the Year award since 2008.
“We have been privileged to work with the dedicated and determined team at Silver Airways,” said Starmark President Jacqui Hartnett. “I am hopeful that our efforts have helped propel the airline towards its goal – building the number-one regional airline in the world. Starmark is excited to continue generating results for Silver Airways, and we extend a well-deserved congratulations to each of the airline’s 800 team members.”
Congratulations to Starmark on the crystal anniversary of its relocation to Florida! Starmark’s founders left behind Chicago’s bitter winters, and in 1998, took advantage of Florida’s special climate and commerce-friendly environment to heat up their own firm’s business.
Continue reading ‘Starmark records its 15th year in the state of Florida’