Twitter is one of the fastest growing social media sites in the world. And that alone is enough motivation to sign up and start putting this free networking tool to work for you. Another reason is its ease of use. Twitter lets you create a running micro-blog of just 140 characters or less. The social element of Twitter allows you to “follow” other users and vice versa, monitoring one another’s updates and messages via IM, cellphones and the Web.
Tag Archive for 'Interactive PR'
While getting your news directly to MSNBC, Yahoo! News or Google News may be a far-reaching goal, there are other ways to get to the big time. Several news wire services exist online to help you facilitate the process of disseminating press releases. Businesswire.com, PRnewswire.com and PRweb.com route your news by category to journalists in various fields of interest, including international, arts and entertainment, sports, technology and more. Taking it a step further, BlackPRWire.com, HispanicPRWire.com and USAsianwire.com distribute news to culturally specific media.
Continue reading ‘Online news wires get your press releases in the right hands’
The emergence of social media has changed the way businesses develop, communicate and position their key messages. In a time when traditional press kits are outdated as soon as they are printed, the Web has changed the way public relations is practiced in recent years, and the trend continues to grow exponentially. From myriads of blogs, message boards, to social networks and viral messaging popping up all over the Internet, the challenge remains for businesses to break through the clutter and successfully deliver their message to the right audience.
But, where there is challenge, there is also opportunity. By determining the right social media to participate, and engage in will pay dividends from a public relations standpoint.
Continue reading ‘PR Opportunities Ahead: Social Media is here to stay.’
You have a business. You have a web presence. But with a weak economy and increased competition, you may be wondering if you’re doing enough to market yourself. However, when it comes to interactive marketing, before you spend money on the latest buzz item, do some housekeeping. Start with the essentials, and your marketing dollars will take you farther.
Soon, you will have 100 stellar online methods, provided compliments of Starmark International, to make your web presence work harder and smarter for your business.
Continue reading ‘100 Totally Doable Online Marketing Essentials’
When it comes to Search Engine Optimization, keywords are like gold. However, it’s not enough to optimize your website content and stop there. Because even the press releases your company distributes on Internet newswires could benefit from a good SEO makeover.
PR Web, for example, can host your searchable press release on prweb.com and provide visibility on Yahoo! News and Google. But whether or not your press release comes up on a search depends on whether or not it’s keyword-rich.
Continue reading ‘Keyword-rich press releases, and why they are important’
