On January 23rd, Starmark client the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) launched their weeklong “Sunny in the City” campaign in Manhattan. Complete with more than 300 taxi toppers; a Times Square billboard; the Beachmobile and 10 wrapped, flip flop-topped SUVs, this was a full-force push in NYC, Greater Fort Lauderdale’s top feeder market.
Continue reading ‘“Sunny in the City” Campaign Launches in Manhattan’
This summer, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) and Starmark took home three 2009 Flagler Awards, given out at the 42nd Annual Governors Conference on Tourism. The GFLCVB’s Vacation Planner, out-of-home advertising on the Long Island Expressway and post-election ad were all winners.
Continue reading ‘Greater Fort Lauderdale and Starmark Win Three Flagler Awards’
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Earlier this week, the Harvard Business Blog published a short article about the six social media trends for 2010. One of the featured trends states that ’sharing no longer means email’. (the other 5 can be found at http://blogs.harvardbusiness.org).
What this means is that virtually every website, and almost all information on the web, will need the ability to be easily shared by readers and visitors across their social graphs or social networks and connections. Each page or ‘chunk’ of information (whether that’s a video, a blog post, or a web page) will have associated links to share the information across Facebook, Twitter, and a myriad of other social platforms. You’ve probably noticed these links and icons showing up on the web sites you visit.
Continue reading ‘Social Bookmarking & Sharing Cheat Sheet’
A t-shirt can be much more than a fashion statement – it can be a billboard seen by almost half a million people a month. This is the premise of Jason Sadler’s brainchild, IWearYourShirt.com.
In This Economy, He Wears Shirts Well
Sadler had the ingenious idea to sell the upper-half of his wardrobe throughout 2009, using his chest as a billboard to promote whatever company paid for the privilege. The price he charges corresponds to the day of the year, with January 1 a bargain at just one dollar and December 31 going for $365, the maximum.
Continue reading ‘A Case Study in Guerilla Marketing – The IWearYourShirt Experiment’
Twitter is one of the fastest growing social media sites in the world. And that alone is enough motivation to sign up and start putting this free networking tool to work for you. Another reason is its ease of use. Twitter lets you create a running micro-blog of just 140 characters or less. The social element of Twitter allows you to “follow” other users and vice versa, monitoring one another’s updates and messages via IM, cellphones and the Web.
