Starmark Creates Marketing Campaign for LXR’s ScoutAbout

ScoutAboutLXR Luxury Resorts & Hotels junior guests are getting their adventure on with ScoutAbout, a kid-friendly social engagement program that Starmark rolled out to properties in the Caribbean and Florida.

The excursion inspires guests to explore participating LXR resorts in search of Points of Discovery (POD). The goal is to collect a unique colored wristband located at each POD, have each participant’s “completion card” added to the resort’s “Wall of Fame” and then share the experience on the property’s Facebook page.
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