Starmark Leverages Social Networking to Spur Nova Southeastern University’s Undergraduate Admissions

9/12

As part of its ongoing relationship with Nova Southeastern University (NSU), Starmark is assisting the private university expand its undergraduate recruitment efforts by designing and implementing a high-impact social media campaign. As part of the plan, Starmark has leveraged popular social networks such as LinkedIn, MySpace, Facebook, YouTube, Flickr, Twitter and My Yearbook to virally reach tri-county high school students and state-wide potential college transfer students as well as further engage the student body. For more information on Starmark’s social networking capabilities visit www.starmark.com or call 954-874-9000.

Nova Southeastern University | Fan Frenzy

 
 
 

Playing off NSU’s well-known shark mascot, Starmark’s tongue-in-cheek Fan Frenzy social media campaign successfully recruited over 2,500 students to the School’s social networks within the first two months, with over 6,500 students (and counting) today.  Beginning with a spring giveaway, Fan Frenzy has become the branded face of a comprehensive social media program for NSU, complete with multiple promotions and integrated tactics that include campus TV spots, print and radio ads, lawn signs and T-shirts. Additional promotions are run throughout the year during open house and orientation weeks in the Spring and Fall.