Sr. Digital Analytics & Business Intelligence Strategist

Our Data Science group is looking for new stars to join our self-motivated, super valuable and almost magically talented team. Starmark is proud to follow Agile methodology agency-wide, so if you’re passionate, curious and love BIG Ideas, we’d love to hear from you.

Sr. Digital Analytics & Business Intelligence Strategist
Increase the effectiveness of advertising and marketing campaigns through business intelligence and analytics.

As an Agile Team We Value:

  • Quick Daily Check-ins: facilitate collaboration, increase transparency, reduce noise, avoid waste
  • Solid Planning: Participate in project roadmaps, plan new stories with clients, plan your work in 2-week sprints
  • People Who Deliver: Insights and recommendations that achieve program goals.
  • Being Able to Respond to Change: Plan for change, remain flexible, collaborate with team and client for success

Role Responsibilities:

  • Collaborate with digital and media teams to deliver effective analytics implementations for complex web and app projects.
  • Help clients understand their customers, channels and campaign performance with data-based measurement strategies, analysis and visualization.
  • Develop and present monthly, quarterly and ad hoc reports for clients and internal audiences.
  • Collaborate with IT to maintain API connections to all data sources and ETL flows to Data Warehouse.

Requirements:

  • Solid experience with Google Analytics and Google Tag Manager. (Google Analytics certification preferred)
  • Experience with multi-channel analytics and data, including Web Analytics, Paid and Organic Search, Paid and Organic Social, Retail and Ecommerce,
  • CRM, Conversion Optimization.
  • Experience with Data Warehouse platforms and database languages, preferably Amazon Redshift/SQL.
  • Experience with Data Visualization and dashboard platforms, including Tableau and either Periscope, Looker or Mode.
  • Experience with basic data engineering and manipulation tasks using Python/Pandas.
  • Experience with automated ETL platforms such as Trifacta, Tableau Prep or Google Cloud Dataprep.
  • Experience with web platforms and languages including HTML, CSS Javascript and working with the browser DOM.
  • Familiarity with version control (Git) preferred.
  • Familiarity with Amazon Web Services tools preferred, including S3, Lambda and Elasticsearch.
  • Bachelor’s degree in Communications, Advertising or Marketing
  • 5+ years experience in digital strategy
  • Advanced computer skills
  • Math and analytical skills
  • Attention to detail and ability to multi-task
  • Ability to work in a fast paced environment
  • Ability to communicate effectively with clients and team members

Expectations:

  • Be a champion for best practices across all digital channels and media formats.
  • Maintain and grow client relationships through the development of digital strategies based on clients business goals, audience and budget.
  • Ensure all campaigns stay on strategy and analytics are captured accurately.
  • Maintain client status reports.
  • Ability to work directly with client and team to build relationships.
  • Balanced analytical and creative mindset.
  • Strong written and verbal communication skills.
  • Strong presentation skills
  • Exceptional organizational skills.
  • Ability to manage multiple projects in an Agile, deadline-driven environment.

Starmark is a national integrated marketing agency headquartered in Fort Lauderdale, FL. Starmark is proud to follow Agile Methodology agency-wide and specializes in strategic thinking, award-winning creative, branding, advertising, interactive and public relations. Starmark delivers fresh perspectives and smart thinking to ignite clients’ business. Then we reinvest the knowledge to maximize return. It’s Big Ideas. Bottom line.