A seasoned executive with more than 18 years of Advertising Account Service experience in the South Florida market with an extensive background in the travel and hospitality industry. Responsible for strategic planning and brand stewardship for clients including Wyndham Resorts, Greater Fort Lauderdale Convention and Visitors Bureau, Royal Caribbean, CLIA, Port Everglades and Fort Lauderdale-Hollywood International Airport. Under her leadership with the GFLCVB, the destination saw increased growth and higher occupancy rates for four consecutive years. The advertising campaign, Sunny.org received numerous awards including national ADDYS, Flaglers, HSMAI Adrian Awards. Lisa also has experience with consumer brands such as Oster, Sunbeam and Mayor’s Jewelers.