Starmark

How a marketer can take advantage of the Internet of Things

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How a marketer can take advantage of the Internet of Things
  • Advertising

The Internet of Things creates new opportunities for marketers to connect with their customers in one of the best ways possible, a “helpful” way.

As a reminder, the Internet of Things is all about connecting devices to the internet that can report a status to a user, as example, wearables, equipment, home automation, etc.

The Internet of Things, preparing for the next generation of the Internet

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The Internet of Things, preparing for the next generation of the Internet
  • Advertising

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  • Interactive

At CES this month, there were 900 exhibitors promoting the Internet of Thingsalso know as The Internet of Everything. Samsung’s CEO said “the Internet of Things is no longer science fiction, but science fact.”

As the ever-changing landscape of marketing evolves, getting a glimpse into what’s coming can help marketers prepare and stay ahead of the curve in connecting with their customers and capturing new ones as well.

Facebook Ad Targeting Core Changes

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Facebook Ad Targeting Core Changes
  • Advertising

In Q3 of 2014, Facebook reported a staggering $3.2 billion in ad revenue.

The biggest challenge that businesses face when advertising in Facebook is the bidding wars that result from competing advertisers driving up the prices of one ad to reach that coveted target. The price you pay is dictated by this bidding structure, think of Google Adwords a few years ago; so as more and more compete, the prices rise and so does our advertising budget.

Banner Advertising is Not Dead

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Banner Advertising is Not Dead
  • Advertising

Many media and account planners were quick to dismiss display advertising as inefficient and not worth the creative investment to create them. However, with technology and innovation such as rich media and retargeting, banners are poised to rise once again. Leading media investments are projected to surpass search engine marketing (SEM) spending by 2016.

Marketing to Millennials: The Power of Stranger

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Marketing to Millennials: The Power of Stranger
  • Advertising

As a children, we were taught “stranger danger.” However, to the Millennial generation a stranger equals an objective source of information. This generation has grown up jaded on advertising and mistrusting of brands.

2014: The Year Of Prankvertising

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2014: The Year Of Prankvertising
  • Advertising

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  • Social

“Prankvertising,” as its name suggests, is an advertising approach where a brand pulls a marketing prank on an unsuspecting consumer. This unique, albeit controversial, tactic combines the thrill of shock-and-awe imagery with branded messaging to create truly in-your-face advertising.

Where To Start: Know Thy Customer

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Where To Start: Know Thy Customer
  • Advertising

When companies embark on marketing campaigns, they often think about the final product first – whether they should create a webpage or develop an ad. For marketing to be successful, companies should concentrate first on what they know about their customer by developing a “user persona.” A user persona is a fictional character, often assigned a name, which is designed to encompass the qualities of a specific demographic within a target market.

Sponsored Editorial Content: The Blurring of Earned and Paid Media

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Sponsored Editorial Content: The Blurring of Earned and Paid Media
  • Advertising

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  • Branding

Native advertising, or sponsored editorial content, is a new opportunity for brands to promote owned content through traditional news channels. As news publishers contend with declining advertising and subscription revenue, they have introduced a new business model that is erasing the boundaries between earned and paid media.

All Paid Media Deserves a Benchmark

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All Paid Media Deserves a Benchmark
  • Advertising

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  • Analytics

How well is my paid media campaign supposed to perform? What kind of ROI am I expecting from this effort? Am I reaching new consumers? These are just some of the questions you should be asking yourself prior to launching your next paid media campaign.

Gmail Enables Images by Default

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Gmail Enables Images by Default
  • Advertising

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  • Interactive

Gmail, like many email providers, had disabled email images by default. Images can be used maliciously – to load viruses to your computer or to expose details of your mailbox to spammers and hackers. In a major change, Gmail has decided to enable images by default. To protect users, Google will serve the images from Gmail servers.