Starmark

Lights, camera…. Lauderdale

January 13, 2015

As the film industry heats up in Greater Fort Lauderdale, so does Starmark’s work for the Greater Fort Lauderdale Office of Film, Music and Entertainment (OFME). The team developed a series of teaser ads that highlight the many filming locations throughout the area that can be made to look like just about anywhere. Special print and digital media buys bring the campaign to life, with the film audience being taken through the ad series page-by-page in magazines, or online with rotating flash banners.

How iOS 8′s ‘Flat Design’ is changing the world!

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How iOS 8′s ‘Flat Design’ is changing the world!
  • Branding

With the launch of iOS 8’s “flat design” for its user interface, Jony Ive’s design team finally threw to the curb the skeuomorphic designs of the past.

Fort Lauderdale International Boat Show a ‘Big Win’ for Marine Industry

December 3, 2014

Record numbers highlighted the 55th annual Fort Lauderdale International Boat Show. The event spanned seven locations across Broward County, covering more than three million square feet of space and home to an estimated $4 billion worth of boats, vessels and marine-related products.

Sponsored Editorial Content: The Blurring of Earned and Paid Media

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Sponsored Editorial Content: The Blurring of Earned and Paid Media
  • Advertising

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  • Branding

Native advertising, or sponsored editorial content, is a new opportunity for brands to promote owned content through traditional news channels. As news publishers contend with declining advertising and subscription revenue, they have introduced a new business model that is erasing the boundaries between earned and paid media.

Sentiment: What are your Analytics really Saying?

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Sentiment: What are your Analytics really Saying?
  • Analytics

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  • Branding

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  • Social

Without a clear understanding of the feelings or emotions surrounding your brand mentions, your standard web analytics can be misleading. A rising number of online mentions may mean an increased interest in your brand, but there’s little to celebrate if the sentiment behind them is predominately negative. You can create a richer portrait of your brand with sentiment analysis, and plan and adjust your social media content strategies accordingly.

Creating a new logo? Make sure it’s socially acceptable

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Creating a new logo? Make sure it’s socially acceptable
  • Branding

In the old days – like the 1990s – brands designing a logo thought about how it would look on brochures, buildings and billboards. Today, brands must think small, considering first how their mark will look on social media.

Experiential Marketing: Creative that literally works!

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Experiential Marketing: Creative that literally works!
  • Advertising

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  • Branding

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  • Interactive

While advertising creative serves an important purpose across mediums, experiential marketing strives to generate an actual connection with the consumer. The experiential approach means thinking about time as your currency, and developing ways to have your customer spend time with your brand.

Social Media Branding: Creativity & Integration

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Social Media Branding: Creativity & Integration
  • Branding

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  • Social

A well-designed logo, compelling mission statement, and a personality to match can play a big role in how you are perceived in the social media spheres; and ultimately launch your organization into the global arena. With the introduction of new social media channels practically everyday, it’s important to create a compelling first impression with your fans, followers, circles, etc., and then incite them to engage with you. Equally important is weaving together your brand across all social media platforms so there is a consistent message regardless of where your customers engage with you.

Google yourself. Do you like what you see?

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Google yourself. Do you like what you see?
  • Branding

Don’t underestimate the power of this social media audit. According to a recent Pew Research Center Study, 44% of online users search for professional information about others online. While what you don’t want may be obvious (misinformation or compromising photos), what you do want requires some planning and work. Doing an “Ego Google” is also a good way to test the privacy settings on your social and sharing networks.

Online Reputation Management Cheat Sheet

September 14, 2011

Online reputation management is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.
—Wikipedia