Starmark

Lights, camera…. Lauderdale

January 13, 2015

As the film industry heats up in Greater Fort Lauderdale, so does Starmark’s work for the Greater Fort Lauderdale Office of Film, Music and Entertainment (OFME). The team developed a series of teaser ads that highlight the many filming locations throughout the area that can be made to look like just about anywhere. Special print and digital media buys bring the campaign to life, with the film audience being taken through the ad series page-by-page in magazines, or online with rotating flash banners.

Native Mobile App or Responsive Web Design?

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Native Mobile App or Responsive Web Design?
  • Mobile

In today’s mobile world, one of the most common questions businesses face is whether to create a Native Mobile App or a Responsive Web Design. We receive requests regularly from clients asking to develop an ‘app,’ when what they are really saying is ‘I need to be in the mobile space to reach my clients and prospects more effectively.’ In this article we’ll explore the difference between the two and the pros and cons of each. Let’s start with actually identifying the difference between a native app and a responsive website.

Is Your Business Mobile Ready?

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Is Your Business Mobile Ready?
  • Mobile

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  • Social

It’s no secret that the World Wide Web has gone mobile! Do you remember the days when having a website was paramount, and it was the only thing we needed to worry about besides managing the day-to-day operations of our businesses?

Bill Gates wasn’t kidding when he said, “If your business is not on the Internet, then your business will be out of business.”

Today, the Internet is just part of the equation. Enter mobile devices —

Using Vine for Marketing

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Using Vine for Marketing
  • Mobile

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  • Social

With video becoming more accessible via SmartPhone and other mobile devices, its popularity has increased exponentially. A Cisco report suggested that video will account for 69 percent of all consumer internet traffic by 2017. A report from Social Media Examiner found 76 percent of marketers expect video to be an integral part of their strategic planning moving forward. These numbers clearly demonstrate the considerable benefits of content marketing using video.

Is SoLoMo part of your integrated marketing strategy?

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Is SoLoMo part of your integrated marketing strategy?
  • Mobile

Our reliance on mobile devices continues to grow at a fast-paced trajectory because of the convenience, simplicity and connectivity they provide. Innovative apps, advanced social media and more powerful mobile devices are set to transform every aspect of our daily lives – how we shop, how merchants sell and how advertisers reach their target audience. So let us familiarize you with SoLoMo.

Bitcoin: MCommerce catalyst or investment vehicle?

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Bitcoin: MCommerce catalyst or investment vehicle?
  • Interactive

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  • Mobile

Bitcoin is a peer-to-peer decentralized cryptocurrency launched in 2008. It has excellent mcommerce potential because this currency was born in the digital world.

With most mcommerce efforts – PayPal, Square, Venmo and Dwolla, to name a few – you need an online “account.” With Bitcoin, you have a digital wallet instead, and the actual currency is stored in your wallet on your computer or phone.

QR Codes are dead, long live SMS

150
QR Codes are dead, long live SMS
  • Advertising

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  • Mobile

Microsoft is shutting down its Tag Reader application and system in two years.

How does that affect QR codes you ask? Well, in a broad sense, it signals the death of the mobile barcode in general.

Better for mobile SEO: Responsive Design or a mobile-specific site?

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Better for mobile SEO: Responsive Design or a mobile-specific site?
  • Mobile

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  • Optimization

SEO strategists are often concerned about the impact of a mobile-specific site on a company’s search results. Google tells us that the best SEO strategy is to create good content and to deliver it in the way that is most user friendly.

For existing sites, it’s much easier to develop a mobile version of the site for handheld devices. It’s also easier to present the site optimized for those users.

Retargeting: Reconnecting with Customers

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Retargeting: Reconnecting with Customers
  • Advertising

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  • Mobile

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  • Social

Retargeting is a new, hot technology that can guarantee an effective frequency of customer contact. However, if you’re not careful, overexposure can lead to diminishing returns. Expert consultation is key prior to rollout.

Is your Mobile SEO Strategy on Target?

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Is your Mobile SEO Strategy on Target?
  • Mobile

Casual Internet users may not realize that search on a mobile device returns different results than search on a desktop – and apparently neither do the world’s biggest companies. A recent study found that just 6 percent of Fortune 100 companies are compliant with Google’s impending mobile SEO requirements. What about yours?