Starmark

Google’s Mobile Friendly Algorithm Update and What’s Next.

188
Google’s Mobile Friendly Algorithm Update and What’s Next.
  • Mobile

  • /
  • Optimization

Whenever Google updates its algorithm, it always generates a lot of buzz!

Our first Mobile eTip highlighted “Responsive design and why is it important” to have a mobile friendly site in today’s world. Although some have coined Google’s latest update as “Mobilegeddon“, it’s all not doom and gloom however, you may not like the results.

Personalized Search Results – The end of SEO as We Know it

183
Personalized Search Results – The end of SEO as We Know it
  • Optimization

As Google continues to improve it’s personalized search results, it’s becoming nearly impossible to implement and deploy standardized Search Engine Optimization (SEO). Results are more customized with the staggering influx of factors affecting those results including demographic information, geolocation, search history, device type and even social personas.

Local Search: The Social Evolution

182
Local Search: The Social Evolution
  • Optimization

Since our previous eTip about Local Search, we find times have changed and local-search-engine optimization (local SEO) is undergoing a social revolution!

HTTPS Becomes Ranking Signal for Google’s Algorithm

177
HTTPS Becomes Ranking Signal for Google’s Algorithm
  • Optimization

HTTPS stands for Hypertext Transfer Protocol Secure known as HTTP over Secure Socket Layer (SSL). In Other words a secure encrypted communications protocol between your website and your visitors.

Using an SSL certificate has been common on any website that does eCommerce as its used to protect credit card information while in transit.

Boost Your SEO with Google Authorship

169
Boost Your SEO with Google Authorship
  • Optimization

  • /
  • Social

Have you noticed anything different in Google search results? Pretty profile pictures and author bylines? Say hello to Google Authorship. Because users are more likely attracted to eye-catching photos, they have a greater propensity to click your links as opposed to the boring text links surrounding your result. But it’s not all about the pretty pictures, Google Authorship can boost your SEO Strategy too.

So what is Google Authorship and Author Rank? What does it mean for me or my business?

A Digital First Mindset for Earned Media

164
A Digital First Mindset for Earned Media
  • Optimization

  • /
  • Public Relations

A recent Pew Research study on the State of The News Media confirmed what many marketers have already recognized: The number of people who get their news from TV, radio and newspaper continues to decline. However, the number of people who get their news from digital sources is shooting up. Moreover, tablet users are reporting that since getting their tablet, they are spending more time with news.

Press releases with optimized anchor text: No longer optimal

153
Press releases with optimized anchor text:  No longer optimal
  • Optimization

  • /
  • Public Relations

Google’s war on links intended to manipulate site rankings has now spread to paid press release distribution. In the company’s updated guidelines, Google describes unnatural links as “ … links with optimized anchor text in articles or press releases distributed on other sites.” Since Google considers these links to be paid links, their use could expose you to penalties including a huge drop in ranking or complete removal of your site from Google’s index.

Better for mobile SEO: Responsive Design or a mobile-specific site?

149
Better for mobile SEO: Responsive Design or a mobile-specific site?
  • Mobile

  • /
  • Optimization

SEO strategists are often concerned about the impact of a mobile-specific site on a company’s search results. Google tells us that the best SEO strategy is to create good content and to deliver it in the way that is most user friendly.

For existing sites, it’s much easier to develop a mobile version of the site for handheld devices. It’s also easier to present the site optimized for those users.

Microdata and the future of search

146
Microdata and the future of search
  • Optimization

  • /
  • Social

In March 2013, Facebook announced the launch of its Facebook Graph Search, a direct search engine challenge to Google. Facebook’s approach to search was not to rank websites based on keywords, but rather to use its own data trove to return meaningful results based on relationship entities. For a context-related search, Google would be unable to compete.

Local SEO: A Priority For Every Small Business

136
Local SEO: A Priority For Every Small Business
  • Optimization

According to a recent study, 82 percent of local consumers use search engines, not phone books, to find local businesses. The death of the yellow pages means that ranking high in a local search – and therefore local SEO – are priorities for any business trying to drive local traffic.