Additional Work Nova Southeastern University | Fan Frenzy

Playing off NSU’s well-known shark mascot, Starmark’s tongue-in-cheek Fan Frenzy social media campaign successfully recruited over 2,500 students to the School’s social networks within the first two months, with over 6,500 students (and counting) today.  Beginning with a spring giveaway, Fan Frenzy has become the branded face of a comprehensive social media program for NSU, complete with multiple promotions and integrated tactics that include campus TV spots, print and radio ads, lawn signs and T-shirts. Additional promotions are run throughout the year during open house and orientation weeks in the Spring and Fall.