June 10, 2015
Most of us with smartphones have been surprised by the occasional highly targeted mobile ads that not only reflect our interests, but also our location.
May 18, 2015
Lots of money has been spent trying to figure out what motivates millennials (18-32 year-olds) and yet most millennials will tell you that they want to be treated like individuals, not stereotyped in a research cell.
March 12, 2015
Starmark helped Greater Fort Lauderdale Convention & Visitors Bureau warm up Boston and Chicago this winter by beaming the beach into first-ever, live-broadcast interactive bus-shelter consumer activations, to bring a little #HelloSunny to some unsuspecting commuters in Boston and Chicago.
March 10, 2015
The answer is: Maybe today, but probably not in 2016. The waves of change are lapping against the accepted tenets of research, marketing and advertising at hurricane speed.
February 10, 2015
Most brand marketers saw value in 6.5-second Vine videos targeting teens when they first came out two years ago. However, those days of teen exclusivity are gone. Vine is one of the fastest-growing media channels for Millennials (18 to 30-something) with nearly 350 billion loop views in the last nine months. (A loop is the term used for each time a video is played on Vine.) Where Millennials go, so, too, will older age groups.
January 13, 2015
With most CEOs and company leaders engaging their employees and the community through the use of social media, 2015 will be a good year to either initiate or expand your efforts in this arena.
December 9, 2014
Marketers planning for the twists and turns of change in 2015 have to consider a plethora of opportunities. Being in front of the curve is no longer an option; it is a requirement for marketers to be passionately, even radically, prepared.
November 11, 2014
In Competitive Advantage, we have been predicting that mobile commerce would be coming since 2012.
While other systems – like Google Wallet and Softcard – popped up, they did not take off. But they’re becoming more popular with the launch of Apple Pay.
October 14, 2014
Watch reviewer Ariel Adams has called the Apple Watch the first “real crossover watch” that will become a necessary tool in the everyday lives of everyday people.