Greater Fort Lauderdale heats up bus shelters in frozen Boston and Chicago

March 12, 2015

Starmark helped Greater Fort Lauderdale Convention & Visitors Bureau warm up Boston and Chicago this winter by beaming the beach into first-ever, live-broadcast interactive bus-shelter consumer activations, to bring a little #HelloSunny to some unsuspecting commuters in Boston and Chicago.

Can you be a market leader without a mobile app?

March 10, 2015

Reprinted from South Florida Business Journal

The answer is: Maybe today, but probably not in 2016. The waves of change are lapping against the accepted tenets of research, marketing and advertising at hurricane speed.

For a new approach to testimonials, try Vine

February 10, 2015

Reprinted from South Florida Business Journal.

Most brand marketers saw value in 6.5-second Vine videos targeting teens when they first came out two years ago. However, those days of teen exclusivity are gone. Vine is one of the fastest-growing media channels for Millennials (18 to 30-something) with nearly 350 billion loop views in the last nine months. (A loop is the term used for each time a video is played on Vine.) Where Millennials go, so, too, will older age groups.

CEOs tap into social sites to extend leadership

January 13, 2015

Reprinted from South Florida Business Journal.

With most CEOs and company leaders engaging their employees and the community through the use of social media, 2015 will be a good year to either initiate or expand your efforts in this arena.

A look ahead: Radical marketing prep for 2015

December 9, 2014

Reprinted from South Florida Business Journal.

Marketers planning for the twists and turns of change in 2015 have to consider a plethora of opportunities. Being in front of the curve is no longer an option; it is a requirement for marketers to be passionately, even radically, prepared.

What’s all the fuss about Apple Pay?

November 11, 2014

Reprinted from South Florida Business Journal

In Competitive Advantage, we have been predicting that mobile commerce would be coming since 2012.

While other systems – like Google Wallet and Softcard – popped up, they did not take off. But they’re becoming more popular with the launch of Apple Pay.

It’s time to look at Apple Watch and your business

October 14, 2014

Reprinted from South Florida Business Journal

Watch reviewer Ariel Adams has called the Apple Watch the first “real crossover watch” that will become a necessary tool in the everyday lives of everyday people.

Three ways to improve the prospect’s experience

September 15, 2014

Reprinted from South Florida Business Journal

Most marketers have accepted the fact that getting prospective buyers’ attention is no longer a process of bold interruption, but the intrigue of education and information. In that process, most send prospects to their organizations’ websites or landing pages for more information.

Five ways mobile commerce can increase sales

August 19, 2014

Reprinted from South Florida Business Journal.

Today’s cashless society is not about plastic anymore. It’s on your smartphone or tablet, whether you are a consumer or a business. And the sooner you get onboard, the sooner you will experience what some businesses claim to have achieved: increased revenue.

Control Your Message on Social Media with FanWise!

July 31, 2014

Study after study show users’ buying behaviors are influenced by their friends on social media. FanWise not only fuels that influence, but also offers high rates of ROI, generates social buzz, builds likes and followers, and most importantly lets brands “control” what’s said about them on social media. The innovative technology just rolled out in Dallas-Fort Worth and will launch this August in Atlanta, offering brands an expanded reach and more implied endorsements.