At Starmark, we work relentlessly to bridge our clients’ brands together with the people who live them. We’re also committed to developing fresh ideas that are engaging and relevant, knowing that the ability to respond immediately to opportunities in today’s ever-changing marketing landscape makes all the difference. As the classic children’s rhyme goes — you’ve got to be nimble, you’ve got to quick. But you also have to be prepared. That’s why everything we do is researched, discussed, weighed and, ultimately, measured to gauge return.
The results are proven and our mantra is simple: Big ideas. Bottom line.
Starmark approaches branding by first perfecting fundamentals: We use consumer insights to uncover the customer’s “truth” so we can position your product or service most effectively. We commit to communicating one concept – one vision – clearly and consistently, and in a unique way. Starmark’s unique approach means treating your brand as an experience, an encounter with the consumer. And we know that in today’s digitally driven world, our creative magic only works when it’s paired with expertise in mobile, social and web.
At Starmark, we deliver fresh perspectives and smart thinking that ignite your business. We are transforming the way consumers interact with your brand, from the traditional passive experience to a new intimacy and state-of-mind. Our big ideas trigger an emotional connection with the right audience at exactly the right moment.
We understand and implement media’s emerging trends, and continuously evaluate whether each client is positioned correctly for its audience and its industry. In addition, Starmark’s proprietary StarWorks™ software allows us to monitor performance at all times. In short, we have the expertise and the tools to maximize our clients’ return. And this return now includes the a new kind of relationship between the consumer and your brand.
With all aspects of business and branding now touching mobile, social and web, we understand that client strategies and tactics must integrate seamlessly in the digital realm. Our award winning team of industry experts in social marketing, mobile commerce and website design provide the highest level of expertise in the digital space. We have pioneered concepts for web features, the presentation of mobile websites, and strategies for search engine optimization.
We also oversee and coordinate daily maintenance and functionality. Our built-in monitoring systems enable us to remain constantly vigilant and our technical team is available 24/7. With Starmark’s web-application software development located in-house, all necessary IT setup, monitoring and maintenance services are available.
Starmark’s public relations team understands the changing media landscape, and maximizes the interaction between web, social media and traditional news outlets. Earned media is now the starting point for content that can be promoted and packaged across channels and platforms.
We can create a public relations plan that stands alone or works as part of an integrated marketing campaign. We know how to push positive stories and neutralize damaging news. We are your partner in reputation management, ensuring that you are creating goodwill and brand advocates year round.
Our specialties include:
Building and maintaining an effective direct response campaign boils down to one simple objective – obtaining qualified leads. In this new era of marketing there are many different ways to garner leads, and Starmark understands them all. Our direct response team will put together a successful program that enables you to identify and reach your core segment in a highly cost-effective manner, with limited waste.
Co-reg, single opt-in and double opt-in, profiling, viral and direct mail campaigns are just a few options we may recommend. Then, we’ll follow up with a focused email marketing campaign – one of the most efficient and quantifiable methods to market a product or service right to someone’s desktop, or even the palm of their hand. At Starmark we know the right integrated direct response program can be of your strongest tools for gaining, and keeping, customers.
Smart phones and tablets are fast becoming the primary way people connect to the web. As a result, mobile advertising is quickly becoming the most cost-effective, efficient way to reach customers, outperforming their stationary counterparts five to one.
Let Starmark create a mobile advertising plan that will build awareness and generate revenue for your business. From SMS/TXT messaging and banner ads and barcodes, to custom apps and proximity marketing, we can integrate an entire mobile campaign into your marketing strategy. We can also design a mobile website that includes specific functionality such as tap-to-dial and device location information.
Social media has not only changed the way we communicate with each other, but also revolutionized the way consumers relate to businesses and brands. It is the new word of mouth and the new customer service. Social is simply too big and too important to be neglected or ignored.
Marketing is now a dialogue between the consumer and the brand, and the customer is in charge. The dominance of mobile adds a new dimension, with consumers expecting to be active participants, part of a community and truly interacting, from anywhere.
As leader in the field of social media, we understand how to use integrated social marketing techniques to communicate with target audiences and motivate behavior change. We also recognize the importance of monitoring the conversation, and are prepared to jump in when necessary.
At Starmark, we believe that solving marketing challenges requires not only accurate data, but also powerful marketing analytics and sophisticated database technology. Today’s fragmented media landscape requires tracking the consumer’s experience across a multitude of channels. Only by understanding the totality of brand sentiment and consumer choice can you make informed decisions about the direction of your marketing, your company message, and your product.
With broad and deep insight into consumer behavior, you have the intelligence to drive new customer acquisition, improve the profitability of existing customers and help your company retain as many profitable customers as possible. The real power of data is in utilizing cutting-edge customer profiling, predictive modeling and segmentation tools, as well as using social networking to monitor customer trends and brand awareness.
The data we glean from online tracking and measurement allows us to profile, analyze, and target better than ever. Then, we reinvest that knowledge to maximize return.
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