Work Carrera

Starmark is Agency of Record for Carrera of America, the U.S. division of Carrera Toys.

Carrera Toys is the world’s largest manufacturer of slot cars, tracks and accessories, with global revenue exceeding $100MM.  We created a comprehensive suite of trade and consumer advertising, point of purchase material and trade show graphics that reinforce the division’s slogan (created by Starmark) and call to action, “Bring Racing Home.”  Our ongoing advertising and PR efforts have garnered recognition by toy publications, as well as appearances on ESPN2 and the CBS Morning Show. More importantly, the U.S. division has set a new sales record in each of the past three years.

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