Work Starmark Custom Publishing Adds Sandals And Beaches Resorts; Debut issue of “Sandals Style” Magazine
Starmark International, a full-service marketing communications agency, announces that its custom publishing group has developed a new lifestyle and loyalty magazine exclusively for past guests of Sandals and Beaches Resorts.
Published quarterly and titled, Sandals Style, the magazine will include information on Sandals and Beaches properties, special events and exclusive offers to various Sandals destinations. Additionally, the editorial strategy will provide in-depth content covering feature-rich lifestyle amenities found at Sandals, such as Red Lane® spas, gourmet restaurants, concierge and butler services, golfing, recreational adventures, water sports and WeddingMoons packages.
“Customized media vehicles are an effective form of marketing for the travel and hospitality industry since they cater specifically to the unique needs of each company’s branding strategy and audience segmentation,” said Peggy Nordeen, president of Starmark. “Past guests will benefit since they will be presented with Sandals and Beaches information and messages that speak directly to their interests and needs. Sandals’ travel partners will also benefit through additional customer information that offers increased sales opportunities.”
About Sandals Resorts:
Sandals Resorts has earned a worldwide reputation for providing couples with the most romantic vacation experience in the Caribbean. Currently, there are 12 Sandals properties located in Jamaica, Antigua, St. Lucia and The Bahamas. Each offers stunning beachfront locations; a choice of à la carte restaurants, from white-glove dining to barefoot elegance; all premium brand wine and spirits; luxurious accommodations in a range of categories; unrivaled watersports including the Caribbean’s largest PADI certification program; Butler Service for truly indulgent pampering; Preston Bailey Signature WeddingMoons and signature Red Lane® Spas, with services and treatments inspired by the region. Coming in February 2007, the five-star, all suite Mediterranean Village will debut at Sandals Grande Antigua Resort & Spa, offering couples in love the ultimate romantic getaway.
Sandals Resorts has set the industry standard for luxury all-inclusive vacationing and has been voted the World’s Best at the World Travel Awards for 13 years in a row. For more information, call your local travel agent or 1-800-SANDALS (1-800-726-3257) or visit www.sandals.com.
Starmark International specializes in the seamless integration of multiple marketing disciplines – branding, advertising, Internet development, direct response, custom publishing and public relations among them – toward the effective fulfillment of client business goals. Originally founded in Chicago in 1978, Starmark relocated to Fort Lauderdale in 1998. In 2003, Starmark was honored as only the ninth agency headquartered in South Florida to be awarded accreditation to the American Association of Advertising Agencies (AAAA). In 2004, Starmark was named to the Inc. 500 ranking of the fastest growing private companies in America for the seventh time in the company’s 28-year history, only the third company to ever achieve this distinction. Starmark is a member of the International Network of Advertising Agencies (IN), a global network of independent agencies that offer local experience and expertise, while providing access to international markets, intelligence and solutions.
For more information on Starmark International, visit www.starmark.com.