Starmark

Looking to reach LGBT travelers? Gaydar aims to please.

April 1, 2014

As a leading LGBT mecca, Greater Fort Lauderdale welcomes over 1.3 million visitors.

Research has shown our sunny destination is so gay, even the sun is out. Thanks to the Starmark innovation lab, eye candy is now even easier to locate – all with the push of a button.

Uncover What’s Covered with HMS for Your Chance to Win Big!

March 26, 2014

HMS Home Warranty, America’s leading home warranties for appliances and systems, is committed to making home ownership easy by working with real estate professionals, home buyers and sellers to provide affordable coverage.

Starmark Makes Waves With New Port Everglades ‘Splash’ Video

March 11, 2014

Port Everglades’ new world-class cruise industry video debuted March 11 at Cruise Shipping Miami (CSM), the leading international exhibition and conference serving the cruise industry by bringing together buyers and suppliers for a week of networking, sourcing and education. Produced in partnership between Starmark, Port Everglades and LP Media, the 3-minute video highlights the Port’s “advertising campaign with splash water theme” and employs refreshing new technologies and special effects that brand Port Everglades as South Florida’s “Powerhouse Port.”

Sponsored Editorial Content: The Blurring of Earned and Paid Media

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Sponsored Editorial Content: The Blurring of Earned and Paid Media
  • Advertising

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  • Branding

Native advertising, or sponsored editorial content, is a new opportunity for brands to promote owned content through traditional news channels. As news publishers contend with declining advertising and subscription revenue, they have introduced a new business model that is erasing the boundaries between earned and paid media.

Client Spotlight: Nova Southeastern University Promotional Video

December 17, 2013

Starmark was tasked by Nova Southeastern University (NSU) to create a short but compelling video to promote the university’s campus and achievements to three key audiences: prospective students, parents and Fort Lauderdale businesses. The video presents NSU’s impact on the community, and generates well-deserved feelings of NSU pride. Starmark deployed cutting edge aerial technology to capture breathtaking views ordinarily shot by helicopter.

Sentiment: What are your Analytics really Saying?

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Sentiment: What are your Analytics really Saying?
  • Analytics

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  • Branding

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  • Social

Without a clear understanding of the feelings or emotions surrounding your brand mentions, your standard web analytics can be misleading. A rising number of online mentions may mean an increased interest in your brand, but there’s little to celebrate if the sentiment behind them is predominately negative. You can create a richer portrait of your brand with sentiment analysis, and plan and adjust your social media content strategies accordingly.

Creating a new logo? Make sure it’s socially acceptable

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Creating a new logo? Make sure it’s socially acceptable
  • Branding

In the old days – like the 1990s – brands designing a logo thought about how it would look on brochures, buildings and billboards. Today, brands must think small, considering first how their mark will look on social media.

Experiential Marketing: Creative that literally works!

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Experiential Marketing: Creative that literally works!
  • Advertising

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  • Branding

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  • Interactive

While advertising creative serves an important purpose across mediums, experiential marketing strives to generate an actual connection with the consumer. The experiential approach means thinking about time as your currency, and developing ways to have your customer spend time with your brand.

Social Media Branding: Creativity & Integration

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Social Media Branding: Creativity & Integration
  • Branding

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  • Social

A well-designed logo, compelling mission statement, and a personality to match can play a big role in how you are perceived in the social media spheres; and ultimately launch your organization into the global arena. With the introduction of new social media channels practically everyday, it’s important to create a compelling first impression with your fans, followers, circles, etc., and then incite them to engage with you. Equally important is weaving together your brand across all social media platforms so there is a consistent message regardless of where your customers engage with you.

Pinterest: Cash in on the new frontier of visual excitement

October 15, 2012

Reprinted from South Florida Business Journal – Peggy Nordeen

While other social media platforms are addictive, perhaps Pinterest has the most potential to lead the pack. Certainly, its massive growth in less than two years – to over 60 million users pinning their favorite things to their personal virtual boards – is an amazing feat. This meteoric rise makes Pinterest the No. 3 social network, after Facebook and Twitter.