Don’t underestimate the power of this social media audit. According to a recent Pew Research Center Study, 44% of online users search for professional information about others online. While what you don’t want may be obvious (misinformation or compromising photos), what you do want requires some planning and work. Doing an “Ego Google” is also a good way to test the privacy settings on your social and sharing networks. Continue reading ‘Google yourself. Do you like what you see?’
Renaissance Hotels wanted to reinforce their new brand positioning with a fun training program for their reservation agents and sales associates. These 4,000 associates are located in reservation and regional sales offices around the world.
Starmark created a “30 Days of Discovery” program that included a new Renaissance brand-related question each day, and could be accessed via a web browser or mobile phone. Continue reading ‘Renaissance Hotels Interactive Brand Training’
Your logo is your company’s first impression to the world. Take the time to ensure it adequately represents who you are and what you promise.
Most businesses that are online have a unique je ne sais quoi that makes them special. Successful business websites can be broken down into nine succinct components:
Your look & brand essence
Is the look of your website, social media and traditional print materials consistent? Do they express your voice? Are they working in harmony or are they all different, cluttered and confusing your goals and objectives? Remember that your design is the first thing people see even before they’ve read a word.
Continue reading ’9 Ways to Create Exclusivity’
In an age where attention is gained or lost with the click of a mouse, branding is more important than ever. Not only is it the key differentiator between you and your competitors, it’s also your source of promise to your customers — reassuring them that your product or service is worth their time and money. The good news is, in today’s globalized business environment, the opportunity for companies to have a world-class brand, whether they are large or small, is huge.
Continue reading ‘Branding Today Cheat Sheet’
It almost seems as if contests have been around since the pharaohs. And possibly they have. After all, contests are a great way to collect volumes of names and build a marketing database. Put something enticing up for grabs — an ancient pyramid, perhaps — and let the urge to win work its magic. Actually, not so fast. Nowadays, with savvier, time-sapped consumers, you may need to do more than that to attract entries to your online contest.
Continue reading ‘Increase brand awareness with a unique online contest’