Starmark

Sponsored Editorial Content: The Blurring of Earned and Paid Media

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Sponsored Editorial Content: The Blurring of Earned and Paid Media
  • Advertising

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  • Branding

Native advertising, or sponsored editorial content, is a new opportunity for brands to promote owned content through traditional news channels. As news publishers contend with declining advertising and subscription revenue, they have introduced a new business model that is erasing the boundaries between earned and paid media.

Sentiment: What are your Analytics really Saying?

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Sentiment: What are your Analytics really Saying?
  • Analytics

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  • Branding

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  • Social

Without a clear understanding of the feelings or emotions surrounding your brand mentions, your standard web analytics can be misleading. A rising number of online mentions may mean an increased interest in your brand, but there’s little to celebrate if the sentiment behind them is predominately negative. You can create a richer portrait of your brand with sentiment analysis, and plan and adjust your social media content strategies accordingly.

Creating a new logo? Make sure it’s socially acceptable

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Creating a new logo? Make sure it’s socially acceptable
  • Branding

In the old days – like the 1990s – brands designing a logo thought about how it would look on brochures, buildings and billboards. Today, brands must think small, considering first how their mark will look on social media.

Experiential Marketing: Creative that literally works!

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Experiential Marketing: Creative that literally works!
  • Advertising

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  • Branding

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  • Interactive

While advertising creative serves an important purpose across mediums, experiential marketing strives to generate an actual connection with the consumer. The experiential approach means thinking about time as your currency, and developing ways to have your customer spend time with your brand.

Social Media Branding: Creativity & Integration

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Social Media Branding: Creativity & Integration
  • Branding

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  • Social

A well-designed logo, compelling mission statement, and a personality to match can play a big role in how you are perceived in the social media spheres; and ultimately launch your organization into the global arena. With the introduction of new social media channels practically everyday, it’s important to create a compelling first impression with your fans, followers, circles, etc., and then incite them to engage with you. Equally important is weaving together your brand across all social media platforms so there is a consistent message regardless of where your customers engage with you.

Google yourself. Do you like what you see?

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Google yourself. Do you like what you see?
  • Branding

Don’t underestimate the power of this social media audit. According to a recent Pew Research Center Study, 44% of online users search for professional information about others online. While what you don’t want may be obvious (misinformation or compromising photos), what you do want requires some planning and work. Doing an “Ego Google” is also a good way to test the privacy settings on your social and sharing networks.

Online Reputation Management Cheat Sheet

September 14, 2011

Online reputation management is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.
—Wikipedia

10 Steps to the Perfect Visual Brand Identity

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10 Steps to the Perfect Visual Brand Identity
  • Branding

Your logo is your company’s first impression to the world. Take the time to ensure it adequately represents who you are and what you promise.

  • Make sure your logo “reads” (meaning you can recognize what it is) on everything from a billboard to a postage stamp. It must also be flexible so it can be read clearly online, in video and on a mobile device.
  • Make sure your agency or design firm provides a black and white version, a greyscale version, a color version, vertical orientation, horizontal orientation and inverted (on black) execution; and the colors should be listed as CYMK and RGB. If you’re an established company, insist on spending the extra money and creating a ‘brand standards manual’ as well to make sure no one abuses your logo.

5 Ways to build yourself as a brand

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5 Ways to build yourself as a brand
  • Branding

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  • Social

What does personal brand mean? For many, it means being an expert within a category; for others, a platform by which one can convey their services and products. And some see their brand as the extension of energy and credibility that people should come to expect from you in what you do and say. A personal brand is all of these things and much more.

9 Ways to Create Exclusivity

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9 Ways to Create Exclusivity
  • Branding

Most businesses that are online have a unique je ne sais quoi that makes them special. Successful business websites can be broken down into nine succinct components:

Your look & brand essence
Is the look of your website, social media and traditional print materials consistent? Do they express your voice? Are they working in harmony or are they all different, cluttered and confusing your goals and objectives? Remember that your design is the first thing people see even before they’ve read a word.