Starmark

Keep a Pulse on your Performance with an Executive Dashboard

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Keep a Pulse on your Performance with an Executive Dashboard
  • Analytics

An executive dashboard has become a very useful tool to help keep executives and key stakeholders abreast of the company’s ongoing performance for a specific effort or for the organization as a whole. In a nutshell, dashboards are a visual representation of performance that gives executives a quick and easy way to view results in real-time.

Cutting URLs down to size

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Cutting URLs down to size
  • Advertising

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  • Interactive

Cumbersome URLs are not only a challenge for marketers to remember, but rest assured the public at large isn’t going to remember them either. So what’s a marketer to do? A vanity URL , if you remember, is a unique web address that can be branded and used in marketing executions.  The main reason people use these types of URLs is to facilitate Internet traffic flow by helping to find a specific domain that may be difficult to remember.

10 Questions you Should ask when Hiring an Agency

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10 Questions you Should ask when Hiring an Agency

    We’ve asked three CMOs to share their thoughts about this updated list of critical success factors (for them) when they’re in the process of selecting a successful agency partner.

    Google’s Mobile Friendly Algorithm Update and What’s Next.

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    Google’s Mobile Friendly Algorithm Update and What’s Next.
    • Mobile

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    • Optimization

    Whenever Google updates its algorithm, it always generates a lot of buzz!

    Our first Mobile eTip highlighted “Responsive design and why is it important” to have a mobile friendly site in today’s world. Although some have coined Google’s latest update as “Mobilegeddon“, it’s all not doom and gloom however, you may not like the results.

    Localization: The Next Content-Marketing Trend

    187
    Localization: The Next Content-Marketing Trend
    • Advertising

    A recent study by Forrester suggests that the best way to increase engagement is to communicate with prospects in their own language, to present relevant

    3 Vine Celebrities give their advice for maximizing the power of 6 seconds

    186
    3 Vine Celebrities give their advice for maximizing the power of 6 seconds
    • Social

    Vine is a great quick way to get your message out there on video.

    But for some companies, creating yet another media channel that they have to manage and maintain can be too much. So, how can you leverage this great new platform without all the overhead? We asked three Viners about hiring a Vine celebrity and here’s what they had to say:

    How a marketer can take advantage of the Internet of Things

    185
    How a marketer can take advantage of the Internet of Things
    • Advertising

    The Internet of Things creates new opportunities for marketers to connect with their customers in one of the best ways possible, a “helpful” way.

    As a reminder, the Internet of Things is all about connecting devices to the internet that can report a status to a user, as example, wearables, equipment, home automation, etc.

    Understanding Mobile App Analytics – are you “appy” with the results?

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    Understanding Mobile App Analytics – are you “appy” with the results?
    • Analytics

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    • Mobile

    Global mobile data traffic grew 69 percent in 2014 (Cisco), mobile presence is more than just a trend, it’s a way of life, understanding the difference of Native Mobile Apps and Responsive Web Design, will help us kickstart a solid mobile strategy, but understanding how Mobile App Analytics differs from Web Analytics is key to building and sustaining a successful mobile presence.

    Personalized Search Results – The end of SEO as We Know it

    183
    Personalized Search Results – The end of SEO as We Know it
    • Optimization

    As Google continues to improve it’s personalized search results, it’s becoming nearly impossible to implement and deploy standardized Search Engine Optimization (SEO). Results are more customized with the staggering influx of factors affecting those results including demographic information, geolocation, search history, device type and even social personas.

    Local Search: The Social Evolution

    182
    Local Search: The Social Evolution
    • Optimization

    Since our previous eTip about Local Search, we find times have changed and local-search-engine optimization (local SEO) is undergoing a social revolution!

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