Starmark

Google’s Mobile Friendly Algorithm Update and What’s Next.

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Google’s Mobile Friendly Algorithm Update and What’s Next.
  • Mobile

  • /
  • Optimization

Whenever Google updates its algorithm, it always generates a lot of buzz!

Our first Mobile eTip highlighted “Responsive design and why is it important” to have a mobile friendly site in today’s world. Although some have coined Google’s latest update as “Mobilegeddon“, it’s all not doom and gloom however, you may not like the results.

Localization: The Next Content-Marketing Trend

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Localization: The Next Content-Marketing Trend
  • Advertising

A recent study by Forrester suggests that the best way to increase engagement is to communicate with prospects in their own language, to present relevant

3 Vine Celebrities give their advice for maximizing the power of 6 seconds

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3 Vine Celebrities give their advice for maximizing the power of 6 seconds
  • Social

Vine is a great quick way to get your message out there on video.

But for some companies, creating yet another media channel that they have to manage and maintain can be too much. So, how can you leverage this great new platform without all the overhead? We asked three Viners about hiring a Vine celebrity and here’s what they had to say:

How a marketer can take advantage of the Internet of Things

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How a marketer can take advantage of the Internet of Things
  • Advertising

The Internet of Things creates new opportunities for marketers to connect with their customers in one of the best ways possible, a “helpful” way.

As a reminder, the Internet of Things is all about connecting devices to the internet that can report a status to a user, as example, wearables, equipment, home automation, etc.

Understanding Mobile App Analytics – are you “appy” with the results?

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Understanding Mobile App Analytics – are you “appy” with the results?
  • Analytics

  • /
  • Mobile

Global mobile data traffic grew 69 percent in 2014 (Cisco), mobile presence is more than just a trend, it’s a way of life, understanding the difference of Native Mobile Apps and Responsive Web Design, will help us kickstart a solid mobile strategy, but understanding how Mobile App Analytics differs from Web Analytics is key to building and sustaining a successful mobile presence.

Personalized Search Results – The end of SEO as We Know it

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Personalized Search Results – The end of SEO as We Know it
  • Optimization

As Google continues to improve it’s personalized search results, it’s becoming nearly impossible to implement and deploy standardized Search Engine Optimization (SEO). Results are more customized with the staggering influx of factors affecting those results including demographic information, geolocation, search history, device type and even social personas.

Local Search: The Social Evolution

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Local Search: The Social Evolution
  • Optimization

Since our previous eTip about Local Search, we find times have changed and local-search-engine optimization (local SEO) is undergoing a social revolution!

The Internet of Things, preparing for the next generation of the Internet

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The Internet of Things, preparing for the next generation of the Internet
  • Advertising

  • /
  • Interactive

At CES this month, there were 900 exhibitors promoting the Internet of Thingsalso know as The Internet of Everything. Samsung’s CEO said “the Internet of Things is no longer science fiction, but science fact.”

As the ever-changing landscape of marketing evolves, getting a glimpse into what’s coming can help marketers prepare and stay ahead of the curve in connecting with their customers and capturing new ones as well.

Facebook Ad Targeting Core Changes

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Facebook Ad Targeting Core Changes
  • Advertising

In Q3 of 2014, Facebook reported a staggering $3.2 billion in ad revenue.

The biggest challenge that businesses face when advertising in Facebook is the bidding wars that result from competing advertisers driving up the prices of one ad to reach that coveted target. The price you pay is dictated by this bidding structure, think of Google Adwords a few years ago; so as more and more compete, the prices rise and so does our advertising budget.

How iOS 8′s ‘Flat Design’ is changing the world!

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How iOS 8′s ‘Flat Design’ is changing the world!
  • Branding

With the launch of iOS 8’s “flat design” for its user interface, Jony Ive’s design team finally threw to the curb the skeuomorphic designs of the past.

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