Starmark

Personalized Search Results – The end of SEO as We Know it

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Personalized Search Results – The end of SEO as We Know it

    As Google continues to improve it’s personalized search results, it’s becoming nearly impossible to implement and deploy standardized Search Engine Optimization (SEO). Results are more customized with the staggering influx of factors affecting those results including demographic information, geolocation, search history, device type and even social personas.

    Local Search: The Social Evolution

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    Local Search: The Social Evolution
    • Optimization

    Since our previous eTip about Local Search, we find times have changed and local-search-engine optimization (local SEO) is undergoing a social revolution!

    The Internet of Things, preparing for the next generation of the Internet

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    The Internet of Things, preparing for the next generation of the Internet
    • Advertising

    • /
    • Interactive

    At CES this month, there were 900 exhibitors promoting the Internet of Thingsalso know as The Internet of Everything. Samsung’s CEO said “the Internet of Things is no longer science fiction, but science fact.”

    As the ever-changing landscape of marketing evolves, getting a glimpse into what’s coming can help marketers prepare and stay ahead of the curve in connecting with their customers and capturing new ones as well.

    Lights, camera…. Lauderdale

    January 13, 2015

    As the film industry heats up in Greater Fort Lauderdale, so does Starmark’s work for the Greater Fort Lauderdale Office of Film, Music and Entertainment (OFME). The team developed a series of teaser ads that highlight the many filming locations throughout the area that can be made to look like just about anywhere. Special print and digital media buys bring the campaign to life, with the film audience being taken through the ad series page-by-page in magazines, or online with rotating flash banners.

    Facebook Ad Targeting Core Changes

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    Facebook Ad Targeting Core Changes
    • Advertising

    In Q3 of 2014, Facebook reported a staggering $3.2 billion in ad revenue.

    The biggest challenge that businesses face when advertising in Facebook is the bidding wars that result from competing advertisers driving up the prices of one ad to reach that coveted target. The price you pay is dictated by this bidding structure, think of Google Adwords a few years ago; so as more and more compete, the prices rise and so does our advertising budget.

    How iOS 8′s ‘Flat Design’ is changing the world!

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    How iOS 8′s ‘Flat Design’ is changing the world!
    • Branding

    With the launch of iOS 8’s “flat design” for its user interface, Jony Ive’s design team finally threw to the curb the skeuomorphic designs of the past.

    Fort Lauderdale International Boat Show a ‘Big Win’ for Marine Industry

    December 3, 2014

    Record numbers highlighted the 55th annual Fort Lauderdale International Boat Show. The event spanned seven locations across Broward County, covering more than three million square feet of space and home to an estimated $4 billion worth of boats, vessels and marine-related products.

    Native Mobile App or Responsive Web Design?

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    Native Mobile App or Responsive Web Design?
    • Mobile

    In today’s mobile world, one of the most common questions businesses face is whether to create a Native Mobile App or a Responsive Web Design. We receive requests regularly from clients asking to develop an ‘app,’ when what they are really saying is ‘I need to be in the mobile space to reach my clients and prospects more effectively.’ In this article we’ll explore the difference between the two and the pros and cons of each. Let’s start with actually identifying the difference between a native app and a responsive website.

    HTTPS Becomes Ranking Signal for Google’s Algorithm

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    HTTPS Becomes Ranking Signal for Google’s Algorithm
    • Optimization

    HTTPS stands for Hypertext Transfer Protocol Secure known as HTTP over Secure Socket Layer (SSL). In Other words a secure encrypted communications protocol between your website and your visitors.

    Using an SSL certificate has been common on any website that does eCommerce as its used to protect credit card information while in transit.

    Banner Advertising is Not Dead

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    Banner Advertising is Not Dead
    • Advertising

    Many media and account planners were quick to dismiss display advertising as inefficient and not worth the creative investment to create them. However, with technology and innovation such as rich media and retargeting, banners are poised to rise once again. Leading media investments are projected to surpass search engine marketing (SEM) spending by 2016.

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