Starmark Offers Free Facebook Timeline Guide

May 3, 2012

Facebook Timeline offers new opportunities for companies to market their brand. Although your brand page was automatically converted to Timeline at the end of March, you still may not have optimized your page by using all of the new features and functions.

Online Reputation Management Cheat Sheet

September 14, 2011

Online reputation management is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility.

Best Practices in Business Blogging Cheat Sheet

July 15, 2011

When blogging for your business, you are not only representing yourself, you are representing the brand for which you blog. With that said and because it is critical to follow established guidelines in the bloggersphere, as well as the industry, we have prepared these guidelines to keep you on the right track. Remember, be yourself, be truthful and most of all, be authentic.

Best Practices of Web Design Cheat Sheet

March 14, 2011

Best practice is a coined expression or neologism used to designate a technique, method, process, activity, incentive, or reward which is regarded as more effective at delivering a particular outcome than any other technique, method, process, etc. when applied to a particular condition or circumstance. The idea is that with proper processes, checks and testing, a desired outcome can be delivered with fewer problems and unforeseen complications. —Wikipedia

Branding Today Cheat Sheet

February 1, 2011

In an age where attention is gained or lost with the click of a mouse, branding is more important than ever. Not only is it the key differentiator between you and your competitors, it’s also your source of promise to your customers — reassuring them that your product or service is worth their time and money. The good news is, in today’s globalized business environment, the opportunity for companies to have a world-class brand, whether they are large or small, is huge.

Mobile Marketing Cheat Sheet

August 25, 2010

How would you like to get your message out to 4.6 billion people? That’s the number of mobile devices out there today, and each and every one of their users could be a potential customer. From texting to tagging to custom applications, there are numerous options for businesses to communicate to consumers with personalized messages, location-based promotions and discounts, and mobile barcodes for instant access to related content — to name a few.

Twitter for Business – The "TWEET" Cheat Sheet

February 2, 2010

Over the past 10 (and for some of you, 15) years, you’ve seen the Internet become a functioning part of your marketing arsenal. The question at conferences is no longer “do you have a website?” but “what generation IS your website?” Now people are telling you that social marketing and Twitter are the hip new things and you’d better get on board before you’re left far behind.

Social Bookmarking & Sharing Cheat Sheet

December 9, 2009

Earlier this week, the Harvard Business Blog published a short article about the six social media trends for 2010. One of the featured trends states that ‘sharing no longer means email’.  (the other 5 can be found at

What this means is that virtually every website, and almost all information on the web, will need the ability to be easily shared by readers and visitors across their social graphs or social networks and connections. Each page or ‘chunk’ of information (whether that’s a video, a blog post, or a web page) will have associated links to share the information across Facebook, Twitter, and a myriad of other social platforms. You’ve probably noticed these links and icons showing up on the web sites you visit.

10 Great Ways To Get More Bang For Your Marketing Buck

August 12, 2008

None of us can control the market conditions that are causing these uncertain times, but one thing’s for sure — we can control the ways that we respond to them.

How have economic conditions affected your company’s marketing plan? For many marketers, putting a temporary kibosh on their marketing and advertising budgets is the preferred M.O. But just because it’s a popular choice doesn’t mean it’s the right one.