Starmark.com

Starmark International has designed and unveiled a new website for The Riverside Hotel – an historic, landmark hotel in downtown Fort Lauderdale.

The only hotel to grace Las Olas Boulevard, the Riverside Hotel boasts two bars and two distinctive restaurants, including the AAA Four Diamond-rated The Grill Room on Las Olas. Other hotel features include tropically appointed, elegant guest rooms with picturesque views of the Intracoastal Waterway, the New River and the luminous downtown skyline.

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Starmark international has hired Justice Mitchell, an award winning Interactive Creative Director, as the firm’s new Interactive Creative Director.

Mitchell joins Starmark from Luckie & Co., where he served as Vice President of Interactive & New Media Services and Group Creative Director. During his tenure with Luckie he lead the interactive creative strategy for top brands like Little Debbie; Bayer Advanced, a retail division of Bayer Crop Science; AT&T and Regions Bank. Other digital brand and social media campaign development experience includes State of Alabama Tourism, Audi USA, Wynn Resorts, Levi Strauss & Co. and multiple Walt Disney® World Companies.

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Congratulations to Starmark’s CEO, Peggy Nordeen, who this week was named the Chair of the Broward Alliance and was honored by the South Florida Business Journal as a Diamond Award winner. The Diamond Awards recognize ten outstanding South Florida CEOs for their dedicated service to business and the community. We are proud of you!

Read more about it:

• South Florida Business Journal
• Miami Herald
• Sun-Sentinel

The deeper you go into a website, the trickier it can be to find your way back. For example, Jill Consumer has been shopping for an automobile on your website for 30 minutes, but now she’d like to go back to a vehicle she saw 20 pages ago. She doesn’t necessarily want to hit the back button 20 times or open up her History and figure out which page it was. That’s where breadcrumb navigation, or selection list navigation, comes in.

Continue reading ‘Breadcrumbs keep your consumers on the right path’

Even in the web world, print is still your friend. That’s why it’s a good idea to use a direct mail campaign to reinforce your web marketing. For example, send a printed piece to your mailing list to alert them they will soon receive an email announcing a big sale, new inventory and so on. Likewise, you can send out direct mail to follow-up on your email marketing.

When we have done this for our clients, we have seen as much as a 24% boost in the overall return.

Continue reading ‘Use direct mail to reach your clients' mailbox as well as their inbox.’