Starmark announced today that campaigns on behalf of clients in Orlando and Fort Lauderdale have won three prestigious Hermes Platinum Awards. The Hermes Creative Awards is an international competition for professionals involved in the concept, writing and design of traditional and emerging media. Continue reading ‘Starmark wins three 2013 Hermes Creative Awards’
On May 1, 2013, Starmark kicks off its 35th anniversary – 35 years of providing big ideas and bottom line results to businesses around the globe. From its first day to today, Starmark’s hallmark has been attracting talented employees who have conceived, produced and delivered on projects that have propelled clients toward their goals. Those client companies who partnered with the agency have also had their own fun, growth and inspiration along the journey.
Continue reading ’35 Years: Starmark Achieves Another Business Milestone’
Congrats to Starmark Client Silver Airways!
Starmark is delighted to announce that Air Transport World has named Starmark client Silver Airways the 2013 Regional Airline of the Year. Fort Lauderdale-based Silver Airways was honored for its outstanding growth and achievements, and its overall contributions to the regional aviation industry. The carrier is the first U.S.-based airline to win the coveted ATW Regional Airline of the Year award since 2008.
“We have been privileged to work with the dedicated and determined team at Silver Airways,” said Starmark President Jacqui Hartnett. “I am hopeful that our efforts have helped propel the airline towards its goal – building the number-one regional airline in the world. Starmark is excited to continue generating results for Silver Airways, and we extend a well-deserved congratulations to each of the airline’s 800 team members.”
One of the most challenging circumstances in Public Relations and Reputation Management is anti-brand activism. Coordinated activists use tactics such as protests, negative media coverage, and even political pressure to effect change. Companies may rightly determine that their business’ long term interests are best served by agreeing to a group’s demands. However, if a company believes that certain demands pose a threat to its business, there are important considerations regarding how to respond.
Continue reading ‘Crisis Management with Activist Groups: How to Respond’
Congratulations to Starmark on the crystal anniversary of its relocation to Florida! Starmark’s founders left behind Chicago’s bitter winters, and in 1998, took advantage of Florida’s special climate and commerce-friendly environment to heat up their own firm’s business.
Continue reading ‘Starmark records its 15th year in the state of Florida’
Responsive design is a set of tools and techniques that “responds” to the device that is requesting the web page and presents the best possible layout for that screen size. The user is presented with an optimal experience when visiting your site on a phone, tablet, laptop or desktop.
Continue reading ‘What is responsive design and why is it important?’
Fort Lauderdale based integrated marketing agency Starmark won an ADDY Gold from the American Advertising Federation’s 4th District for its Hello Sunny television campaign on behalf of the Greater Fort Lauderdale Convention & Visitors Bureau. District 4 judged over 1,300 entries and awarded only 92 Gold ADDYs. District Gold ADDY winners move on to the national level for judging in Washington, D.C. Continue reading ‘Starmark Creative Wins 4th District ADDY Gold’
The Web Marketing Association honored Starmark today with three Internet Advertising Competition (IAC) Awards, including Best Travel Mobile application, Best Arts Website, and Best Government Integrated ad campaign. Each year, the IAC Awards recognize the best individuals and companies in the industry. Continue reading ‘Starmark Wins Three 2013 Internet Advertising Competition Awards’
Starmark Co-founder and CEO Peggy Nordeen (left) with client Sandra Finn, president of Cross Country Home Services, at the Eighth Annual Top Women-Led Businesses in Florida Awards Ceremony & Luncheon.
Starmark client Sandra Finn, president of Cross Country Home Services, and Starmark Co-founder and CEO Peggy Nordeen, were honored March 19 at the Eighth Annual Top Women-Led Businesses in Florida Awards Ceremony & Luncheon. Commonwealth Institute of South Florida, along with sponsors PNC Bank and Moore Research, revealed the list of the Top 50 Women-Led Businesses in Florida, which named Sandra Finn #1 and Peggy Nordeen #5. The surveys and rankings are based on more than 200 Women-Led businesses across Florida.
Brands caught deleting unfavorable comments from their social media properties have compounded their troubles. Attention is drawn to the negative comment, the brand appears to have no meaningful response, and the company now has a reputation for social media censorship. A brand known for discouraging social media dialogue may as well have no social media at all.
Continue reading ‘Clear Social Media Commenting Policy’
