By Brett Circe

Microsoft Tag
There is a lot of potential for advertorial uses with these tags:
- Snapping a tag for a cab company sends a VCard to your phone so you can one-touch dial their cabs.
- A magazine ad for a destination could use a tag to push the latest discounts and offers.
- Snap a real estate sign to see details about the home, other homes handled by that agent or information about the neighborhood.


Starmark international has hired Justice Mitchell, an award winning Interactive Creative Director, as the firm’s new Interactive Creative Director.